B2B/B2C 企業人才管理新思維：科技時代下雇主品牌的形塑策略

| 活動介紹 

HR Room 人資小房間是由 Cake 國際人才平台所主辦的一系列人才趨勢座談會，
不定期分享多元人資相關主題，將最新話題與內容透過實體活動分享給更多人，同時創造正向產業交流的機會！

本次主題為「B2B/B2C 企業人才管理新思維：科技時代下雇主品牌的形塑策略」，
很開心邀請各產業領先企業 — MediaTek (聯發科技)、LINE 及跨國人資顧問公司 — DecodeHR，
從不同角度探討在科技時代下，一個強力的雇主品牌能為企業帶來的影響力 ;
近一步透過成功案例分享 B2B、B2C 企業如何由外而內打造強力的雇主品牌，幫助人才招募、增進員工體驗，進而提升整體人才經營管理效率！

HR Room is a series of talent trend seminars organized by Cake International Talent Platform. We periodically share diverse HR-related topics, bringing the latest discussions and content to a wider audience through physical events, while creating opportunities for positive industry exchanges!

This session's theme is Rethinking Talent Management for B2B and B2C Companies: Building a Strong Employer Brand in the Digital Age. 

We are excited to invite leading companies from various industries — MediaTek, LINE, and the multinational HR consulting firm DecodeHR — to explore the impact of a strong employer brand in the digital era from different perspectives.

We will delve into successful case studies showing how B2B and B2C companies can build a powerful employer brand from the outside in, aiding talent recruitment, enhancing employee experience, and ultimately improving overall talent management efficiency!

| 本場活動適合

• 有興趣一起探討強力的雇主品牌對於提升企業招募效率、人才經營重要性的企業人資或主管
• 想了解 MediaTek 聯發科技（B2B）、LINE（B2C） 在雇主品牌建立與形塑策略者
• 有興趣了解擁有 APAC 地區豐富實務經驗的 DecodeHR 在人資顧問上的經驗與洞察
• 希望能夠增加自身企業的 HR 社群連結，即時掌握人才招募與經營趨勢的企業人資或主管

• HR professionals or managers interested in discussing the importance of a strong employer brand in enhancing corporate recruitment efficiency and talent management.
• Those who want to understand MediaTek (B2B) and LINE (B2C) in terms of their employer branding establishment and shaping strategies.
• Individuals interested in the insights and experiences of DecodeHR, which has rich practical experience in the APAC region.
• HR professionals or managers looking to increase connections within the HR community and stay updated on talent recruitment and management trends.

| 活動地點

• 三創育成基金會 Star Rocket（台北市中正區市民大道三段 2 號 11 樓）

| 活動時程

| 想獲得更多資訊？

歡迎加入 Cake 人資小房間 HR Room｜招募知識交流社群，
即時與你分享最新招募趨勢與實用技巧！

Join the Cake HR Room community for knowledge exchange and stay updated with the latest recruitment trends and practical tips!

| 注意事項

1. 因實體活動空間有限，此活動採報名審核制，送出報名後會以信件通知報名審核結果。

2. 訂票之前請詳閱 Cake 活動舉辦個人資料搜集、處理及利用之告知暨同意書。

3. 活動過程將會拍照/錄影/文字記錄，將來用於製作、推廣等用途，基於推廣之目的，Cake 得永久、無償、不限時間與地域使用參與者之活動肖像（包含動態及靜態影像紀錄），以現在或未來發展之方式、技術或管道進行各種利用(如活動展示、出版與官網、新聞稿、社群媒體宣傳相關推廣等用途)，於所有形式的著作載體及媒體，並得以重製、改作、公開傳輸、公開播送、公開上映、公開展示、印刷出版等方式或行使其他著作財產權，並再授權與第三人利用。參加活動即同意不對主辦單位行使著作人格權或主張肖像權、隱私權。

4. Cake 保留隨時修正、暫停或終止本活動之權利，如有變動將公告於本頁面。
 

1. Due to limited physical space for the event, registration will be subject to approval. After you submit your registration, you will be notified of the approval result by email.

2. Before booking your tickets, please read the Cake event personal data collection, processing, and utilization notice and consent form.

3. The event will be photographed/filmed/written and documented for future production and promotional purposes. For promotional purposes, Cake has the right to use participants' images (including dynamic and static visual recordings) permanently, free of charge, and without time or regional limitations. This includes current or future methods, technologies, or channels for various uses (such as event displays, publications, official websites, press releases, social media promotions, etc.), and may be reproduced, modified, transmitted, broadcast, screened, displayed, printed, published, and any other copyright rights exercised, with the right to reauthorize third parties for utilization. By participating in the event, you agree not to exercise moral rights or assert portrait rights or privacy rights against the organizer.

4. Cake reserves the right to amend, suspend, or terminate this event at any time. Any changes will be announced on this page.