2024 第一場 Mosaic Mashup 來囉！這次，是給新創團隊的顧客體驗缺口診斷指南，分享找到產品的 Unique Selling Proposition 的成功祕訣！曾參加 500 Global Taiwan Startup Program 的前 Autopass 營運總監余盈希，將探討如何找出最關鍵的顧客體驗，並制定相應的資源投入決策，以支持業務持續成長，並和Titansoft資深商業分析師Scarlett Tsai共同討論回應提問。這場分享的目標是激發產品經理和設計師的靈感，使他們能夠跳脫被需求推動的日常工作；參與者將有機會深入瞭解在商業、產品與顧客之間存在的商業和設計思維工具，以協助新創團隊做出明智的決策。
🌟 為何尋找顧客體驗缺口以及面臨的挑戰？
- 為何尋找是必要的？
- 使用哪些方法尋找？眾多問題中哪個最為關鍵？
- 資源有限，如何決定投入資源以支持業務持續成長？
🌟 如何診斷顧客體驗缺口？分享常用的實戰方法
- 數據挖掘與組織運作觀察
- 訪談法與找出趨勢的核心技巧
🌟 國際加速器推薦給新創的工具，哪些實際好用？
- 北極星
- OMTM
- 營銷管道診斷工具
- 顧客訪談法等...
2024 brings the first Mosaic Mashup! This time, it's a customer experience gap diagnosis guide tailored for startup teams, sharing the secrets to discovering the Unique Selling Proposition of a product's success! Former Autopass Operations Director, Giovanna, who participated in the 500 Global Taiwan Startup Program, will explore how to identify the most critical customer experiences and make corresponding resource investment decisions to support continuous business growth. Joining her is Scarlett, a seasoned business analyst from Titansoft, to discuss responses to questions. The goal of this sharing is to inspire product managers and designers, enabling them to break free from the daily grind driven by demands. Participants will have the opportunity to gain a deeper understanding of the business and design thinking tools that exist between business, product, and customers, assisting startup teams in making informed decisions.
🌟 Why is it essential to seek out customer experience gaps and face associated challenges?
- Why is seeking crucial?
- Which methods are key among numerous options?
- With limited resources, how to decide on resource allocation to support sustained business growth?
🌟 How to diagnose customer experience gaps? Sharing practical methods:
- Data mining and organizational operational observation
- Interview techniques and core skills for identifying trends
🌟 Tools recommended by international accelerators for startups:
- North Star
- OMTM
- Marketing channel diagnostic tools
- Customer interview techniques, etc.
*This event will be conducted in Mandarin. 本活動將以中文進行。
🚀 Who Should Attend:
- Learners or professionals in product development/UX-related fields
- Those interested in the product development process of startup teams
- Fresh graduates and professionals looking to expand their networks
🚀 What to Expect:
- Understanding the challenges and practical experiences of seeking customer experience gaps
- Learning about tools recommended by international accelerators for startups
- Expanding your network and exploring new collaboration opportunities
| 講者 Speaker & Panelist |
Giovanna Yu, Ex-Operations Director at Autopass Autopass 車麻吉
余盈希擁有台科大設計研究所的學歷，專攻用戶體驗設計。她曾擔任Autopass前營運總監、PressPlay前產品總監、TutorABC前產品運營負責人。在工研院、南山人壽和iTutorGroup等獨角獸公司歷任職位，她領導過顧客體驗設計服務、營銷和0-1新產品跨域團隊。她在2014-2016年間曾赴上海組建產品和運營團隊，專精於精煉營銷、規模化運營和顧客體驗優化。她致力於將顧客體驗設計心法應用於營運增長，投入超過10年的時間，取得了在新型態產品上的豐富經驗，例如TutorABC真人互動和Autopass無痛出行支付。
Giovanna holds a degree from the National Taiwan University's Institute of Design, specializing in user experience design. She has served as the former Operations Director of Autopass, former Product Director of PressPlay, and former Head of Product Operations at TutorABC. With a background in unicorn companies like Industrial Technology Research Institute, Nan Shan Life Insurance, and iTutorGroup, she has led teams in customer experience design services, marketing, and 0-1 new product interdisciplinary teams. With over 10 years of dedication, she has applied user experience design principles to operational growth, contributing to novel products such as TutorABC's live interaction and Autopass seamless travel payment.
Scarlett Tsai, Sr. Business Analyst at Titansoft
Scarlett 目前新加坡商鈦坦科技 (Titansoft) 的Senior Business Analyst，同時高雄HPX讀書會 Co-founder 。擁有 8 年使用者經驗設計經驗，2 年商業分析經驗，2 年專案管理經驗，參與100 場以上大小型跨國研究及訪談，3 場公開演講，5場公開工作坊。
Scarlett is currently a Senior Business Analyst at Titansoft, headquartered in Singapore. She is also the Co-founder of the Kaohsiung HPX Study Group. With 8 years of user research experience, 2 years as a Business Analyst and 2 years as a Project Manager, Scarlett has been actively involved in over 100 small and large-scale international research projects and interviews. She has delivered 3 public speeches and conducted 5 public workshops
| 主持 Moderator |
鄭捷文 Jade, Sr. Project Manager at Mosaic Venture Lab
Jade 目前是 Mosaic Venture Lab 的Sr. Project Manager，同時也擔任 Ladies that UX Taipei 和 AgileGirls 的組織者。她在女性消費和房地產領域擁有 8 年的 PM 和 Marketing 經驗，擅長資源整合和跨領域合作。她積極關注永續 (Sustainability) 、多元與包容性 (DEI) 議題，熱衷於社群經營、期待協助女性找到在 Startup Ecosystem 中的舞台。
Jade currently serves as the Senior Project Manager at Mosaic Venture Lab, while also holding roles as the organizer for Ladies that UX Taipei and AgileGirls. With 8 years of experience in project management and marketing in the fields of women's consumer goods and real estate, she excels in resource integration and interdisciplinary collaboration. Jade is actively engaged in sustainability, diversity, equity, and inclusion (DEI) issues. She is passionate about community building and is eager to assist women in finding their place in the startup ecosystem.
| 詳情 Details |
地點 Location
臺灣科技新創基地 (TTA) 三樓階梯區
台北市松山區南京東路四段2號 (台北小巨蛋內)
https://goo.gl/maps/xsyYH8oSi35wg9Xd6
請依指示由室外樓梯進入會場
議程 Agenda
19:00-19:30 Check-in, Mingle
19:30-19:35 Opening Remarks
19:35-20:30 Speech + Penal Discuss
20:30-21:00 Mingle
| 主辦與夥伴 Organiser & Partner |
Mosaic Venture Lab
Mosaic Venture Lab, powered by Audi AG and Continental AG, is a product development-focused accelerator based in Taiwan. We have a strong focus on smart mobility -- Mobility Services, Electrification, Human-Centric / New-data Driven Services, Sustainability, etc.
Notes:
- Event ticket includes one meal and beverage.
- The event is facilitated by ACCUPASS for ticket issuance and refund processing.
- The event will be documented through photography; by registering, you agree to the organizers using event photos. Contact the organizers for removal of content
