🏆 運動部 - ASPN 運動科技黑客松 - ASPN Sports Tech Hackathon 🏆
Sports × Technology × Innovation
Find the Right Problem. Build the Right Solution. Tell the Right Story.
🔥 3 天跨域創新挑戰 × 運動行銷 × AI 科技應用 × 產業業師指導 × Demo Day🔥
活動介紹
你的創意，能為運動產業帶來什麼改變？
從國際運動賽事推廣、全民運動參與，到 AI 數據分析、數位行銷與球迷互動體驗，科技正為運動產業創造更多創新可能！
由運動部支持，陽明交大執行的ASPN國際創新計劃，首次舉辦「運動科技黑客松」!
首屆運動科技黑客松以運動行銷與科技創新為核心，聚焦「賽事走向國際」、「全民運動」及「創新技術應用」三大主題，邀請來自全臺大專院校、不同國籍與專業背景的青年學子，一同展開為期三天的運動科技創新挑戰！
本次活動以 「Find the Right Problem, Build the Right Solution, Tell the Right Story」 為實作主軸，結合運動產業趨勢、AI 與數位科技應用、創新行銷策略、商業模式及實務提案，透過短講授×團隊實作×業師回饋，帶領參與者從真實運動產業問題出發，逐步完成 Problem → Solution → Prototype → Business Value → Pitch 創新流程，將創意轉化為具實際應用潛力的運動科技解決方案。
不需要具備程式設計背景，也不需要事先組隊！ 只要你對運動、科技、行銷或創新充滿熱情，都歡迎加入這場跨領域的創新挑戰！
你的創意，能為運動產業帶來什麼改變？
從國際運動賽事推廣、全民運動參與，到 AI 數據分析、數位行銷與球迷互動體驗，科技正為運動產業創造更多創新可能！
由運動部支持，陽明交大執行的 ASPN 國際創新計劃，首次舉辦「運動科技黑客松」!
首屆運動科技黑客松以運動行銷與科技創新為核心，聚焦「賽事走向國際」、「全民運動」及「創新技術應用」三大主題，邀請來自全臺大專院校、不同國籍與專業背景的青年學子，一同展開為期三天的運動科技創新挑戰！
三大創新主題
隨著全球運動產業持續發展，運動行銷已不再侷限於傳統賽事宣傳與品牌推廣，而是逐步結合 AI、數據分析、數位平台及創新科技，創造更多元的運動參與體驗與產業價值。
本次黑客松聚焦三大運動行銷創新方向，邀請青年學子從真實產業需求出發，運用科技、創意與跨領域合作，探索運動產業的創新可能。
🌍 賽事走向國際｜Internationalization of Sports Events
探索如何透過創新行銷策略與數位科技，提升運動賽事的國際能見度，突破語言與文化隔閡，吸引更多國際觀眾及參與者，打造具國際競爭力與品牌影響力的運動賽事。
🏃 全民運動｜Sports for All
思考如何結合運動行銷、數位平台與創新服務，降低大眾參與運動的門檻，提升不同年齡、族群與背景民眾的運動參與意願，推動全民運動風氣。
💡 創新技術應用｜Innovative Technology Applications
運用 AI、數據分析、智慧科技與數位工具，探索運動行銷的創新應用，例如精準行銷、球迷互動、賽事體驗優化及運動品牌推廣，創造更具吸引力與產業價值的運動行銷模式。
五大活動亮點
📢 3 天高強度運動科技創新實作
從問題探索、使用者需求分析、解決方案設計、產品原型到商業提案，完整體驗創新創業的實務流程。
📢 Sports Marketing × AI × Digital Innovation
結合運動行銷、AI、運動數據分析與數位科技，探索創新技術如何回應真實運動產業需求。
📢 跨領域團隊合作，激發創新思維
預計招募 30 位來自不同學校、科系與國籍的學生，透過跨領域交流與團隊合作，結合多元專業背景，共同打造創新解決方案。
📢 產業專家與新創業師實務指導
邀請運動產業、新創、科技及商業領域的專業業師，透過實務工作坊、Mentor Clinic 與提案回饋，協助團隊持續優化創新構想。
📢 公開 Demo Day，讓創新成果被看見！
活動最終將於 TTA 舉辦公開成果發表會，各團隊將向運動科技新創、賽事與協會、產業及創新創業領域的專業評審展示三天的創新成果，累積實戰提案經驗，並拓展運動科技產業交流機會。參與者也可邀請同學、朋友及師長共同見證成果。
活動議程
💡 3 Days from Ideas to Impact!
🔵 DAY 1｜11/24（二）
DISCOVER — Find the Right Problem
探索運動產業，找到真正值得解決的問題！
第一天將帶領參與者認識運動產業發展趨勢與數位轉型應用，從真實產業需求出發，學習如何觀察問題、分析使用者需求，並透過跨領域交流與團隊組成，確立創新挑戰方向。
📌 精彩內容
- Sports Business & Sports DX 101｜運動產業生態系與數位轉型趨勢
- Sports Tech in Action｜運動科技創新應用與案例分享
- From 0 to 1｜問題探索與問題定義工作坊
- Challenge Reveal & Team Formation｜挑戰題目公布與跨領域組隊
- Mentor Clinic #1｜問題驗證與業師諮詢
- 90-sec Problem Pitch｜90 秒問題提案
🔵 DAY 2｜11/25（三）
BUILD — Build the Right Solution
結合 AI 與創新科技，打造具應用潛力的解決方案！
第二天將聚焦解決方案設計、AI 與數位科技應用、產品原型及商業模式開發。透過團隊實作與業師指導，將第一天發現的問題轉化為具體創新提案，並思考其實際應用價值與可行性。
📌 精彩內容
- From Problem to Prototype｜從問題到產品原型
- AI, Data & Digital Technology for Sports｜AI、資料與數位科技應用
- Hack Sprint｜團隊解決方案與原型實作
- Sports Innovation Business Model｜運動創新商業模式
- Mentor Clinic #2｜解決方案與商業模式驗證
- Prototype & Business Model｜產品原型與商業價值整合
🔵 DAY 3｜11/26（四）
DEMO DAY — Tell the Right Story
展現創新成果，讓你的 Sports Tech Idea 被看見！
第三天將聚焦創新提案表達與成果展示，透過簡報技巧指導、模擬提案與團隊彩排，協助參與者將三天的創意成果轉化為完整的創新提案，並於公開 Demo Day 向評審及產業人士發表。
📌 精彩內容
- How to Pitch an Innovation｜創新提案簡報技巧
- Mock Pitch Clinic｜模擬提案與業師回饋
- Final Hack Sprint｜最終原型與簡報優化
- Final Rehearsal｜成果發表彩排
- Public Demo Day｜公開成果發表與評審回饋
- Award Ceremony & Networking｜頒獎典禮與交流
招募對象與參與收穫
📌 誰適合參加？
歡迎全臺大專院校學生及在臺國際學生報名！
無論你來自什麼科系，只要對運動、科技、行銷或創新有興趣，都能在這場黑客松找到發揮專長的舞台。
✅ 體育、運動管理相關科系｜從運動產業與使用者角度發掘真實需求
✅ 資訊、工程、AI 相關科系｜運用科技與數位工具開發創新解決方案
✅ 商管、行銷、創業相關科系｜探索創新行銷策略、商業模式與市場需求
✅ 設計、傳播及其他跨領域科系｜透過設計思考、使用者體驗與創意表達，提升創新提案的影響力
✅ 無須程式設計經驗、無須事先組隊，歡迎所有對 Sports Tech 有興趣的學生參與！
📌參加黑客松，你將獲得什麼？
✅ 產業知識｜掌握運動行銷、運動科技、AI 應用與數位轉型趨勢
✅ 實作經驗｜親身體驗從問題定義到創新提案的完整流程
✅ 專業指導｜與運動產業、新創及科技領域業師直接交流
✅ 跨域人脈｜認識來自不同學校、科系與國籍的青年夥伴
✅ 成果舞台｜於公開 Demo Day 展示創新構想，累積簡報與提案經驗
✅ 競賽獎勵｜發揮創意、挑戰自我，最高可獲得 NT$50,000 獎金！
活動資訊與報名方式
📌 活動日期： 2026 年 11 月 24 日（二）至 11 月 26 日（四）
📌 活動時間：
- 11/24（二）08:30–20:30
- 11/25（三）08:30–20:30
- 11/26（四）09:00–17:00
📌 招募對象： 全臺大專院校學生及在臺國際學生
📌 招募名額： 預計 30 位
📌 活動費用： 免費
📌 餐飲提供： 活動期間提供午餐及晚餐
📌 活動地點： 臺北小巨蛋新創基地 TTA
📌 活動語言： 中文
📌 報名方式： 透過 Accupass 活動頁面線上報名
報名後，主辦單位將審核報名者之學校、系所及參與資格，確認符合資格後，將另行寄發報名成功通知信。
主辦單位保留活動議程及相關安排調整之權利，實際內容以活動公告為準。
🔥 你的創意，可能就是下一個改變運動產業的解決方案！
運動科技的創新，不只來自技術突破，更來自對真實問題的觀察，以及不同領域之間的合作。
透過三天密集的跨領域挑戰，從發現問題、打造解決方案，到站上 Demo Day 舞台，讓每一個創意都有機會成為改變運動產業的起點。
🔥 Find the Right Problem. Build the Right Solution. Tell the Right Story.
名額有限，立即報名，一起挑戰 Sports Tech 的無限可能！
關於 ASPN
ASPN（APEC Sports Policy Network）運動科技創新加速器計畫，由運動部支持、國立陽明交通大學產業加速器暨專利開發策略中心（IAPS）執行，致力於推動臺灣與亞太地區的運動科技創新及國際產業交流。
ASPN 透過新創加速、國際展會、產業媒合及跨國合作等多元活動，串聯運動科技新創、產業專家、企業與國際夥伴，協助創新技術拓展應用場域與國際市場，持續建構亞太運動科技創新生態系。
本次首次舉辦運動科技黑客松，期望進一步將運動科技創新能量延伸至青年學子，培育具備國際視野、跨域合作能力與創新思維的新世代人才。
🏆 ASPN Sports Tech Hackathon 🏆
Sports × Technology × Innovation
Find the Right Problem. Build the Right Solution. Tell the Right Story.
🔥 3-Day Innovation Challenge × Sports Marketing × AI Applications × Industry Mentorship × Demo Day🔥
Event Introduction
How Can Your Ideas Transform the Sports Industry?
From promoting international sporting events and encouraging public participation in sports to AI-powered data analytics, digital marketing, and fan engagement, technology is creating exciting new opportunities for innovation in the sports industry!
Supported by the Ministry of Sports, Taiwan, and implemented by National Yang Ming Chiao Tung University (NYCU), the ASPN International Sports Innovation Program is launching its first-ever Sports Tech Hackathon!
With a focus on sports marketing and technological innovation, this inaugural hackathon explores three key themes: Internationalization of Sports Events, Sports for All, and Innovative Technology Applications.
We invite university students from across Taiwan, regardless of nationality or academic background, to join us for an exciting three-day challenge filled with creativity, collaboration, and sports technology innovation!
Guided by the theme "Find the Right Problem. Build the Right Solution. Tell the Right Story.", this event combines sports industry insights, AI and digital technology applications, innovative marketing strategies, business models, and practical pitching skills.
Through Expert Talks × Team-Based Workshops × Industry Mentorship, participants will explore real-world challenges in the sports industry and experience the complete innovation process:
Problem → Solution → Prototype → Business Value → Pitch
The goal is to transform creative ideas into practical sports technology solutions with real-world potential.
No coding experience required. No team needed in advance!
Whether you're passionate about sports, technology, marketing, or innovation, this is your opportunity to collaborate with students from different backgrounds, develop new skills, and bring your ideas to life!
Three Innovation Themes
As the global sports industry continues to evolve, sports marketing is moving beyond traditional event promotion and brand advertising.
Today, AI, data analytics, digital platforms, and emerging technologies are transforming how people engage with sports, creating new opportunities for fan experiences, participation, and business innovation.
This hackathon focuses on three key areas of sports marketing innovation. Participants will explore real industry challenges and develop creative solutions through technology, interdisciplinary collaboration, and innovative thinking.
🌍 Internationalization of Sports Events
Explore how innovative marketing strategies and digital technologies can increase the international visibility of sporting events.
Develop solutions that overcome language and cultural barriers, attract international audiences and participants, and strengthen the global competitiveness and brand influence of sporting events.
🏃 Sports for All
Discover how sports marketing, digital platforms, and innovative services can make sports more accessible to everyone.
Create solutions that encourage participation among people of different ages, backgrounds, and abilities, helping build a more active and inclusive sporting culture.
💡 Innovative Technology Applications
Explore how AI, data analytics, smart technologies, and digital tools can transform sports marketing.
Potential applications include personalized marketing, fan engagement, enhanced event experiences, and sports brand promotion.
Develop innovative approaches that create more engaging experiences and greater value for the sports industry.
Five Event Highlights
📢 3 Days of Hands-On Sports Tech Innovation
Experience the complete innovation journey, from identifying problems and understanding user needs to designing solutions, developing prototypes, and delivering business pitches.
Gain practical experience in innovation and entrepreneurship through an intensive three-day challenge.
📢 Sports Marketing × AI × Digital Innovation
Discover how sports marketing, artificial intelligence, sports data analytics, and digital technologies can address real challenges in the sports industry.
Explore emerging technologies and develop innovative solutions with practical applications.
📢 Interdisciplinary Teamwork & Creative Collaboration
We plan to recruit 30 students from different universities, academic disciplines, and nationalities.
Work with teammates from diverse backgrounds, exchange perspectives, combine different skills, and develop innovative solutions together.
📢 Learn from Industry Experts & Startup Mentors
Connect with experienced professionals from the sports, startup, technology, and business sectors.
Through practical workshops, Mentor Clinics, and pitching feedback sessions, participants will receive valuable guidance to refine their ideas and strengthen their proposals.
📢 Public Demo Day — Showcase Your Innovation!
The hackathon will conclude with a Public Demo Day at TTA, where teams will present their innovative solutions to a panel of professional judges from sports technology startups, sports event organizations, associations, and the broader business and startup ecosystem.
Participants will gain hands-on pitching experience, receive industry feedback, and expand their professional networks.
Friends, classmates, and teachers are also welcome to attend and celebrate the teams' achievements!
Event Agenda
💡 3 Days from Ideas to Impact!
🔵 DAY 1｜November 24 (Tuesday)
DISCOVER — Find the Right Problem
Explore the Sports Industry and Identify Problems Worth Solving!
Day 1 introduces participants to sports industry trends, digital transformation, and real-world challenges.
Through expert talks, interactive workshops, and interdisciplinary collaboration, participants will learn how to identify meaningful problems, understand user needs, and define their innovation challenges.
By the end of the day, participants will form teams and establish a clear direction for their projects.
📌 Program Highlights
- Sports Business & Sports DX 101｜Sports Industry Ecosystem & Digital Transformation Trends
- Sports Tech in Action｜Innovative Sports Technology Applications & Case Studies
- From 0 to 1｜Problem Discovery & Definition Workshop
- Challenge Reveal & Team Formation｜Introduction to Challenge Areas & Interdisciplinary Team Formation
- Mentor Clinic #1｜Problem Validation & Expert Consultation
- 90-sec Problem Pitch｜90-Second Problem Pitch Presentations
🔵 DAY 2｜November 25 (Wednesday)
BUILD — Build the Right Solution
Turn Your Ideas into Innovative Solutions with AI and Technology!
Day 2 focuses on solution development, AI and digital technology applications, prototyping, and business model innovation.
Through hands-on teamwork and industry mentorship, participants will transform the problems identified on Day 1 into concrete solutions.
Teams will also explore the feasibility, practical applications, and business potential of their ideas.
📌 Program Highlights
- From Problem to Prototype｜Transforming Problems into Product Prototypes
- AI, Data & Digital Technology for Sports｜Applications of AI, Data Analytics & Digital Technologies
- Hack Sprint｜Team-Based Solution Development & Prototyping
- Sports Innovation Business Model｜Business Model Innovation in the Sports Industry
- Mentor Clinic #2｜Solution & Business Model Validation
- Prototype & Business Model｜Integrating Product Prototypes with Business Value
🔵 DAY 3｜November 26 (Thursday)
DEMO DAY — Tell the Right Story
Showcase Your Innovation and Bring Your Sports Tech Ideas to Life!
Day 3 focuses on pitching, storytelling, and presenting innovative solutions.
Through pitching workshops, mock presentations, and final rehearsals, participants will refine their ideas and transform three days of teamwork into compelling innovation proposals.
The event will conclude with a Public Demo Day, where teams present their solutions to industry professionals and judges.
📌 Program Highlights
- How to Pitch an Innovation｜Innovation Pitching & Presentation Skills
- Mock Pitch Clinic｜Practice Pitches & Expert Feedback
- Final Hack Sprint｜Final Prototype & Presentation Refinement
- Final Rehearsal｜Demo Day Presentation Rehearsal
- Public Demo Day｜Public Presentations & Jury Feedback
- Award Ceremony & Networking｜Awards & Networking Opportunities
Who Should Join & What Will You Gain?
📌 Who Can Participate?
University students from across Taiwan, including international students studying in Taiwan, are welcome to apply!
Regardless of your academic background, if you're interested in sports, technology, marketing, or innovation, this hackathon is the perfect opportunity to explore your potential and contribute your skills.
✅ Sports Science & Sports Management Students｜Identify real industry challenges through sports knowledge and user insights.
✅ Computer Science, Engineering & AI Students｜Apply technology and digital tools to develop innovative solutions.
✅ Business, Marketing & Entrepreneurship Students｜Explore marketing strategies, business models, and market opportunities.
✅ Design, Communications & Other Disciplines｜Apply design thinking, user experience, and creative communication to strengthen innovative proposals.
✅ No coding experience required. No need to form a team in advance. Students from all academic backgrounds are welcome!
📌 What Will You Gain?
✅ Industry Knowledge｜Gain insights into sports marketing, sports technology, AI applications, and digital transformation trends.
✅ Hands-On Experience｜Experience the complete innovation process, from problem identification to developing and pitching solutions.
✅ Professional Mentorship｜Learn directly from experts in sports, startups, technology, and business.
✅ Interdisciplinary Connections｜Meet students from different universities, academic disciplines, and nationalities.
✅ A Platform to Shine｜Showcase your ideas at the Public Demo Day and gain valuable pitching and presentation experience.
✅ Competition Prizes｜Unleash your creativity, take on the challenge, and compete for a top prize of NT$50,000!
Event Information & Registration
📌 Event Dates: November 24 (Tuesday) – November 26 (Thursday), 2026
📌 Event Schedule:
- November 24 (Tuesday): 08:30–20:30
- November 25 (Wednesday): 08:30–20:30
- November 26 (Thursday): 09:00–17:00
📌 Eligibility: University students enrolled at higher education institutions across Taiwan, including international students studying in Taiwan.
📌 Number of Participants: Approximately 30 students
📌 Registration Fee: Free of charge
📌 Meals: Lunch and dinner will be provided during the event.
📌 Venue: TTA (Taiwan Tech Arena), Taipei Arena
📌 Event Language: Mandarin Chinese
📌 Registration: Register online through the Accupass event page.
After submitting your registration, the organizer will review your university, academic department, and eligibility. A registration confirmation email will be sent once your eligibility has been verified and your participation has been approved.
The organizer reserves the right to modify the event agenda and related arrangements. Please refer to official event announcements for the latest information.
🔥 Your Idea Could Be the Next Big Innovation in Sports!
Innovation in sports technology is not just about technological breakthroughs. It begins with identifying real problems and bringing people from different disciplines together to create meaningful solutions.
Over three intensive days, you'll discover challenges, develop innovative solutions, and step onto the Demo Day stage to showcase your ideas.
Every great innovation starts with an idea — and yours could be the next one to transform the sports industry!
🔥 Find the Right Problem. Build the Right Solution. Tell the Right Story.
Limited spots available! Register now and explore the endless possibilities of Sports Tech!
About ASPN
The ASPN (APEC Sports Policy Network) Sports Tech Accelerator Program is supported by the Ministry of Sports, Taiwan, and implemented by the Center of Industry Accelerator and Patent Strategy (IAPS), National Yang Ming Chiao Tung University (NYCU).
The program is dedicated to promoting sports technology innovation and international industry collaboration between Taiwan and the Asia-Pacific region.
Through startup acceleration, international exhibitions, business matchmaking, and cross-border partnerships, ASPN connects sports technology startups, industry experts, corporations, and international partners.
By supporting the commercialization of innovative technologies and helping startups expand into international markets, ASPN aims to strengthen the sports technology innovation ecosystem across the Asia-Pacific region.
With the launch of its first-ever Sports Tech Hackathon, ASPN seeks to extend its commitment to sports technology innovation to the next generation.
The initiative aims to empower young talents with international perspectives, interdisciplinary collaboration skills, and an innovative mindset, preparing them to become future leaders and innovators in the sports technology industry.
