EP6 FiFi X ESSEC 如何用商學院玩轉行銷職涯

💄 The ESSEC Collaboration Returns!

🔥 Once a Year Only! Free registration for a limited time and limited seats. 

🎉 Exclusive Guest Appearance

Revealing first-hand, up-to-date insights on the 2026 ESSEC Master in Luxury Management Program!

【 Seminar Content 】

🎯 Are you curious about…

• Are you a good fit for applying to top French business schools, and how should you prepare?
• Why top French business schools are so highly recommended, and what truly sets them apart?
• How to find reliable sources with overwhelming information online about studying abroad?
• How to build an international marketing career or even leverage business school to work at a global HQ?

🔔 A seminar packed with practical takeaways

FiFi will guide you through the French ESSEC business school system and its resources, answering key questions for those aspiring to study abroad. You will get some hands-on experience in school applications, preparation, and latest program!

Together with an ESSEC academic director, the session will also dive deep into international career pathways in the luxury industry, exploring different marketing roles on the brand side, and how to plan a career path aligned with your own strengths and expertise.

【 Seminar Agenda 】

1 / 19:30 – 20:30 | Marketing Trends & How Business School Gives You a Boost

• Personal journey: How FiFi pivoted her career through business school and leveled up in marketing
• Luxury industry trends
• Entering marketing teams

2 / 20:30 – 21:30 |  ESSEC Master in Luxury Management Program & Q&A

• Highlights of the new ESSEC Master in Luxury Management Program
• Career development paths and possibilities after business school
• Live Q&A session

【 Who Is This Seminar For? 】

• Those who want to understand European study trends and plan for overseas education
• Students with target schools in mind but unsure how to prepare
• Anyone seeking official information and program insights from French business schools
• Professionals aiming to pivot into marketing through studying at a business school

⚠️ A once-a-year free seminar!
After registering, please make sure to set aside time to attend. Limited time, limited seats!

🙋 Have expectations or questions?
Feel free to share them in the registration form!

🎁 Bonus
Share your post-seminar feedback to receive an exclusive gift from FiFi 🎁

【 Speaker Introduction 】

▌Speaker: Oscard Sand

▌Professional Background:

Oscar Sand is Professor of Management Practice in Marketing and Academic Director of the Master in Luxury Management at ESSEC. She is a luxury practitioner and educator with over 20 years of experience in brand management and marketing. She previously held senior marketing roles at luxury brands including Giorgio Armani and Hugo Boss. Oscar has advised leading luxury houses such as Audemars Piguet, Bulgari, BMW, Jaeger-LeCoultre, Montblanc, Omega, and Piaget.

Having lived and worked in both Asia and Europe, she brings strong cross-cultural leadership. Her expertise spans brand strategy, digital marketing, customer experience, and online and offline activations.  

▌Speaker: FiFi

▌Professional Background:

Graduate of ESSEC MBA in Luxury Brand Management and an MBA program interviewer; product development project consultant at LVMH Group headquarters; key behind-the-scenes contributor for Giorgio Armani; member of L’Oréal Group CDO’s team, overseeing marketing strategy for 23 brands across Greater China.

With deep expertise in luxury brand operations and extensive industry experience, her background includes leading 10+ product launches, new product development, and PR event planning. She is currently passionate about sharing high-value marketing case studies and practical insights through self-media platforms.