【 活動亮點 】
💄 ESSEC學姐講座回歸！好評不斷、知無不言的經驗分享！
🔥 一年一度！限時限量免費報名！錯過再等一年！人數有限唷！
🎉 重磅嘉賓獨家空降，揭秘 2026 ESSEC Luxury 項目最新資訊！
【 講座內容 】
🎯 你是否好奇？
- 想申請國外商學院，不知自己適不適合？如何準備？
- 法國高商很多人推薦，它到底有什麼獨特之處？
- 網上申請國外留學的信息眾多，如何尋求可靠資訊？
- 不知如何發展國際行銷職涯？甚至透過商學院留學去總部工作？
🔔 乾貨滿滿的講座內容
ESSEC學姐 FiFi 將通過此講座讓你更加了解法國ESSEC商學院體制、所提供資源，為嚮往海外求學的你一一解惑學校申請與準備流程等經驗分享。
也將和ESSEC商學院的Academic Director ，與大家一起深入探索國際職涯的發展路徑、探討品牌方不同行銷職位的發展方向，以及如何根據自身專長規劃出適合的職涯路徑。
【 講座流程 】
1/ 19:30 - 20:30 ：行銷趨勢分析與商學院如何神助攻
- 親身分享： FiFi分享如何透過商學院轉換跑道、在行銷職涯中打怪
- 奢侈品行業與行銷趨勢
- 行銷部門進入條件：如何積累數據分析、邏輯推理和品牌策略思維等能力
2/ 20:30 - 21:30 ：夢想啟航 - 關於ESSEC& QA
- ESSEC Academic Director 獨家空降-
- 全新 ESSEC Luxury 的項目亮點
- 分享商學院職涯發展路徑與可能性
- Q&A session
【 講座適合誰？】
- 想了解歐洲求學趨勢、計劃未來出國深造
- 已有目標留學學校、不知如何準備的同學
- 想了解法國高商更多官方信息與項目介紹
- 想透過留學商學院而轉換跑道至行銷領域
⚠️ 一年一度免費講座！報名後請留出時間參與唷！限時限量！
🙋 對於講座有什麼期待/問題？歡迎在報名表內提出！
🎁 講座後發表心得，即可獲得 FiFi 的獨家禮物🎁
【講師介紹】
▌講師：FiFi
▌講師經歷
法國高商 ESSEC MBA 精品品牌管理畢業，同時身兼 MBA 項目的面試官；LVMH 集團總部的產品開發項目顧問；Giorgio Armani 品牌幕後推手；萊雅集團 CDO’s team 負責大中華區 23 個品牌行銷策略。 熟悉精品品牌操作、行業經驗豐富，經驗包含：負責 10+ 產品上市推廣和新產品開發、公關活動規劃。目前熱衷於在自媒體上分享行銷案例等乾貨。
▌追蹤 FiFi
IG：https://www.instagram.com/fi_marketing
▌更多文章精選
MBA 面試官現身說法：留學前如何透過 5 大步驟，選出最適合自己的商學院？https://crossing.cw.com.tw/index.php/article/18425
【 Highlights 】
💄 The ESSEC Collaboration Returns!
🔥 Once a Year Only! Free registration for a limited time and limited seats.
🎉 Exclusive Guest Appearance
Revealing first-hand, up-to-date insights on the 2026 ESSEC Master in Luxury Management Program!
【 Seminar Content 】
🎯 Are you curious about…
- Are you a good fit for applying to top French business schools, and how should you prepare?
- Why top French business schools are so highly recommended, and what truly sets them apart?
- How to find reliable sources with overwhelming information online about studying abroad?
- How to build an international marketing career or even leverage business school to work at a global HQ?
🔔 A seminar packed with practical takeaways
FiFi will guide you through the French ESSEC business school system and its resources, answering key questions for those aspiring to study abroad. You will get some hands-on experience in school applications, preparation, and latest program!
Together with an ESSEC academic director, the session will also dive deep into international career pathways in the luxury industry, exploring different marketing roles on the brand side, and how to plan a career path aligned with your own strengths and expertise.
【 Seminar Agenda 】
1 / 19:30 – 20:30 | Marketing Trends & How Business School Gives You a Boost
- Personal journey: How FiFi pivoted her career through business school and leveled up in marketing
- Luxury industry trends
- Entering marketing teams: How to build skills in data analysis, logical reasoning, and brand strategy thinking
2 / 20:30 – 21:30 | ESSEC Master in Luxury Management Program & Q&A
- Highlights of the new ESSEC Master in Luxury Management Program
- Career development paths and possibilities after business school
- Live Q&A session
【 Who Is This Seminar For? 】
- Those who want to understand European study trends and plan for overseas education
- Students with target schools in mind but unsure how to prepare
- Anyone seeking official information and program insights from French business schools
- Professionals aiming to pivot into marketing through studying at a business school
⚠️ A once-a-year free seminar!
After registering, please make sure to set aside time to attend. Limited time, limited seats!
🙋 Have expectations or questions?
Feel free to share them in the registration form!
🎁 Bonus
Share your post-seminar feedback to receive an exclusive gift from FiFi 🎁
【 Speaker Introduction 】
▌Speaker: FiFi
▌Professional Background:
Graduate of ESSEC MBA in Luxury Brand Management and an MBA program interviewer; product development project consultant at LVMH Group headquarters; key behind-the-scenes contributor for Giorgio Armani; member of L’Oréal Group CDO’s team, overseeing marketing strategy for 23 brands across Greater China.
With deep expertise in luxury brand operations and extensive industry experience, her background includes leading 10+ product launches, new product development, and PR event planning. She is currently passionate about sharing high-value marketing case studies and practical insights through self-media platforms.
