演講主題：日本倫理消費的課題與快速擴大的二次流通市場潛力
主講人：Tsuyoshi Fukuya (福屋 剛)
在日本，每年有大量全新品服飾因滯銷而被丟棄，快速時尚所帶來的浪費問題不容忽視。如何讓這些「閒置資源」重新發揮價值？
來自日本的創業家 福屋剛 Tsuyoshi Fukuya 找到了一條突破之路。他創立了 SMASELL，一個擁有近 27 萬使用者的線上平台，集合超過 5,000 個時尚品牌，提供最高 95% 折扣，讓消費者在購物的同時實踐永續消費。2024 年，他更將這份理念延伸至真實場域，於大阪打造 SMASELL Sustainable Commune —— 一座結合時尚、飲食與生活的永續體驗複合空間，讓循環經濟走進日常生活。
在這場講座中，福屋剛將深入分享 日本倫理消費的挑戰，以及 二次流通市場的全球機會。無論你來自時尚、零售、設計或社會創新領域，都能從中獲得啟發：如何將浪費轉化為價值，並讓永續成為一種生活方式。
這是一場跨越產業、跨越國界的對話，邀請你一起思考：未來的消費，能否既時尚又永續？
Lecture Topic: Challenges of Ethical Consumption in Japan and the Potential of the Rapidly Expanding Secondary Distribution Market
Speaker: Tsuyoshi Fukuya (福屋 剛)
Every year, millions of unsold garments end up as waste, highlighting one of the fashion industry’s biggest sustainability challenges. But what if these unused resources could be given a second life and transformed into opportunities?
Enter Tsuyoshi Fukuya, a Japanese entrepreneur who is redefining the future of fashion consumption. As CEO of WEFABRIK Inc., he launched SMASELL—Japan’s first large-scale online B2B and B2C platform for overstock redistribution. With nearly 300,000 users and more than 5,000 brands, SMASELL allows customers to shop at discounts of up to 95% while directly addressing the issue of fashion waste.
In 2024, Fukuya brought this vision into the real world by creating the SMASELL Sustainable Commune in Osaka’s Kitakagaya district. Once an old ironworks factory, the space has been reborn into a vibrant hub where people can experience sustainability in daily life—through clothing, food, community activities, and design. The Commune invites visitors to see and feel how circular economy principles can be applied not only to fashion, but to how we live, eat, and connect.
In his session, Fukuya will share insights on the current challenges of ethical consumption in Japan, as well as the untapped potential of the global secondary distribution market. Drawing from his entrepreneurial journey and international collaborations with major corporations, he will showcase how waste can be reimagined into value—and how businesses can align sustainability with profitability.
Whether you are from fashion, retail, design, or social innovation, this talk offers inspiration and practical ideas to rethink consumption and unlock circular value. Together, let’s imagine a future where fashion is not only stylish, but truly sustainable.
場域與產品照
現場展攤編號 Booth Number : D65
主辦單位：
2025超越圈圈：循環經濟博覽會 執行委員會
超越圈圈 Circular-Cross
「超越圈圈」是以循環經濟為核心，透過展覽、工作坊、裝置藝術與公眾對話的跨域平台，連結設計、藝術、產業、教育、科技與政策，探索永續生活與創新實踐的可能。我們相信循環不僅是回收與技術，更是一種文化、一種語言與生活方式。
自2020年啟動以來，「超越圈圈」每年策劃不同主題，聚焦再生設計與材料、AI與氣候科技、社會創新與社群參與，打造一個持續進化的循環生態圈。我們強調跨域合作與在地智慧，視錯誤為學習的一部分，將共學與行動作為推動改變的力量。
我們邀請每個人跨越界線，從參與、感知到行動，一同邁向韌性與再生的未來。
Circular-Cross
Circular-Cross is a cross-disciplinary platform rooted in the circular economy. Through exhibitions, workshops, installations, and public dialogues, it connects design, art, industry, education, technology, and policy to explore new possibilities for sustainable living and creative practice. We believe circularity is not only about recycling or technology—it is also a culture, a language, and a way of life.
Since its launch in 2020, Circular-Cross has curated annual programs focusing on regenerative design and materials, AI and climate technology, social innovation, and community engagement. Together, these initiatives form an evolving ecosystem of circular innovation. Emphasizing collaboration and local wisdom, we see experimentation and even mistakes as integral to the learning process, and shared action as the driving force for change.
Circular-Cross invites everyone to cross boundaries—shifting from participation to perception to action—toward building a resilient and regenerative future.
2025 超越圈圈 循環經濟博覽會 Circular-Cross: Circular Economy Expo
超越圈圈 循環經濟博覽會
日期：2025.10.23（四）–10.26（日）
每日 10:00–17:00
地點：台北 松山文創園區 Songshan Cultural & Creative Park, Taipei
今年，我們邀請來自不同領域的實踐者，共同打造一場屬於台灣的「循環文化生態島鏈」！從AI媒合、氣候收據到循環手作，從國際參展到地方參與，每一個參與者，都是這場永續行動的火種。五大展區 ×七國國際夥伴 × AI 智慧媒合 × 循環市集 × 永續設計論壇
活動詳情：https://meet.circular-cross.com
展會亮點搶先看
五大展區：從循環材料、永續設計、共享服務到低碳製造，全面展現循環經濟的精彩應用！
七國國際夥伴：泰國、柬埔寨、菲律賓、尼泊爾、印尼、日本、荷蘭品牌跨國交流。
AI 智慧媒合：展前一個月啟動 AI 系統，精準配對參展商與買家，還有智慧導覽地圖與氣候收據數據提示。
循環市集 + 永續設計論壇：親子手作、工作坊、品牌講座、藝術演出超過 20 場活動等你來參加！
加入這場屬於地球公民的永續派對，從現在開始！
一起讓循環經濟，不只是口號，而是生活的選擇！
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Circular-Cross: Circular Economy Expo
Date: October 23–26, 2025 (Thu–Sun)
Venue: Songshan Cultural and Creative Park, Taipei
5 Zones × 6+ Countries × AI Matchmaking × Circular Market × Design Forum
This year, we’re bringing together practitioners from diverse fields to co-create Taiwan’s very own “Circular Culture Ecological Island Chain”! From AI matchmaking and climate receipts to circular handcrafts, from international showcases to local participation—every participant is a spark in this movement for sustainability.
5 Exhibition Zones × 7 International Partners × AI Smart Matchmaking × Circular Market × Sustainable Design Forum
📍 Event Details: https://meet.circular-cross.com
✨ Exhibition Highlights
5 Exhibition Zones: From circular materials and sustainable design to shared services and low-carbon manufacturing—discover the diverse applications of the circular economy!
7 International Partners: Cross-border collaboration with brands from Thailand, Cambodia, the Philippines, Nepal, Indonesia, Japan, and the Netherlands.
AI Smart Matchmaking: One month before the event, an AI system will launch to precisely connect exhibitors and buyers, featuring smart navigation maps and climate receipt data insights.
Circular Market + Sustainable Design Forum: Over 20 engaging programs, including family-friendly DIY, hands-on workshops, brand talks, and artistic performances!
Join this sustainability celebration for global citizens—starting now! Let’s make the circular economy not just a slogan, but a way of life.
