【三創育成】 邁向全球市場研討聚會 Towards Global Markets Meetup

【邁向全球市場研討聚會 / Towards Global Markets Meetup】

為了因應快速變化的新世界，三創育成基金會將於2025年啟動系列主題活動。首場聚會由美國加利福尼亞大學伯克萊分校，其創業加速器SkyDeck的專家，分享矽谷創業生態，提供新創企業開拓北美市場，與國際市場接軌的寶貴經驗。

本次研討聚會分為兩部份。首先，邀請專家透過國際市場分析，聚焦專題討論新創企業進軍北美市場的機會與挑戰，並分享國際品牌行銷營運的關鍵要點。第二部份開放交流茶會，邀請與會者互動討論，共同探索進一步合作機會。

本活動採邀請審核制，免費參與，因名額有限，同公司或同單位僅受理報名2人，敬請把握機會報名參加。本活動將於2025年01月22日於三創生活園區11F舉行，誠摯邀請有興趣的新創企業家或專業創投人士踴躍參與，交流學習，共襄盛舉！

To adapt to the rapidly changing new world, the Syntrend Startup Foundation will launch a series of thematic events in 2025. The first session will feature experts from SkyDeck, the startup accelerator at the University of California, Berkeley. They will share insights and experiences into the current Silicon Valley startup ecosystem to help startups expand into the North American market and connect with international markets.

The event will be divided into two parts. The first part will focus on international market analysis, discussing the opportunities and challenges for startups entering the North American market, and sharing key considerations for international brand marketing and operations. The second part will hold a relaxed networking environment, where attendees can interact and explore potential collaboration opportunities.

For startups interested in expanding into the North American market or those seeking to understand venture capital and the latest trends in Silicon Valley's investment ecosystem, we invite you to register and join us. Don't miss this rare opportunity for deep Taiwan-U.S. exchange!

The adoption of an invitation-based review system for the first event is free. Due to limited availability, each company or organization may register up to two participants. The event will take place on January 22, 2025, at the 11th Floor of the Syntrend Creative Park. We sincerely invite startup entrepreneurs and professional venture capitalists to participate in the event. Learn and network together!

【議程 / Agenda】

(中)

(English)

【本活動語言 / Language for Events】

現場以英文為主，輔以中英翻譯主持

The event will be conducted primarily in English, with Chinese-English translation provided by the hosts.

【國際講者陣容 / International Speakers】

1. Taylor Marcus (Linkedin)

Taylor Marcus leads Business Development at Berkeley SkyDeck, where she plays a key role in connecting the leading accelerator and incubator with various partners to help them achieve their unique goals.

Throughout her career, Taylor has been passionate about creating first-of-its-kind products and experiences. She spent over 15 years at Google and YouTube, working on various new business ventures and product launches. Notably, Taylor was a founding member of the YouTube Kids team and also led Instagram’s first-ever Creator Ecosystem team. Most recently, she was a founding member and the General Manager of a consumer AI startup.

Taylor earned her BA from Columbia University and her MBA from Berkeley Haas—Go Bears! Outside of work, she enjoys taking walks with her small dog, exploring new restaurants and recipes, and appreciating modern art.

2. Pete Giordano (Linkedin)

Pete Giordano is a seasoned professional with over 30 years of experience in Go-to-Market Strategy and Product Marketing. He has held transformative roles at industry leaders such as DoubleClick (now part of Google), VMware, Google Cloud, and Scale Venture Partners. Additionally, Pete has co-founded companies specializing in B2B2C channel marketing and online learning.

With a strong focus on aligning product strategy with go-to-market initiatives, Pete excels in defining Ideal Customer Profiles (ICPs), formulating monetization and pricing strategies, and crafting positioning for B2B SaaS companies targeting mid-market to enterprise segments.

Currently, Pete serves as a Go-to-Market Advisor at Scale Venture Partners, where he provides guidance to founders and executives across a portfolio of over 50 companies on key strategic decisions, including GTM strategy, monetization and pricing, and product marketing.

Most recently, Pete was the Global Director of Go-to-Market Strategy for Google Workspace during the pandemic. He led strategies for a product serving 3 billion users and 10 million paying customers. During his time at Google, Pete introduced innovative entry points for acquiring new enterprise customers, achieving a 10x increase in pipeline generation for new use cases and a 3x growth in new customer stories highlighting these use cases.

Before his time at Google, Pete was the first full-time Product Marketing Manager at VMware. He played a crucial role in building and delivering product positioning, messaging, go-to-market strategies, launch playbooks, and sales enablement. He directed the go-to-market, product marketing, and launch efforts for new cloud and end-user computing products such as VMware vCenter, ACE, VDI, Horizon, Zimbra, SlideRocket, and Socialcast.

During his tenure at VMware, Pete built and managed several businesses and held various executive roles, including Product Marketing, Sales Enablement, Customer Success, and M&A, where he was involved in over 14 acquisitions. Under his leadership, VMware's annual revenue grew from $50 million to $5.2 billion. An aerospace and industrial engineer by training, Pete is based in the San Francisco Bay Area.

3. Will Burke (Linkedin)

Will Burke is a serial entrepreneur and avid explorer with over 25 years of experience in developing and executing brand strategies and design systems for innovative startups and global Fortune 50 companies. His work focuses on helping businesses shape their future rather than being shaped by it, spanning multiple industries including food and beverage, home improvement, personal and pet care, ret6ail, and technology.

Will's first company, Brand Engine, served as the consumer branding and design agency for Hewlett-Packard for over 12 years. During his tenure, he led the creative and strategic development of a simplified, consumer-centric system for purchasing ink and toner cartridges, which later became the industry standard.

Currently, through his venture PINK : Partners In New Thinking, Will advises startup founders on brand design and market strategy to accelerate growth and secure next-stage funding. When he’s not building brands, Will enjoys exploring the northern California coast in his Porsche Boxster Spider or making first ski tracks in the back bowls of Vail.

Will holds a BS in Physics from the University of Utah and an MBA from UC Berkeley. Born in Bangkok, Thailand, he currently resides in Marin County, California.

【關於柏克萊大學SkyDeck / About Berkeley SkyDeck】

Berkeley SkyDeck 是加利福尼亞大學伯克萊分校的創業加速器和創新中心。透過提供專業指導、辦公空間、資金支持，以及引入投資者和行業專家等網絡，幫助早期新創公司成長。SkyDeck 運用加州伯克萊大學豐富的資源研究和人才庫，幫助新創企業家將創意落地，並擴大業務規模。它是全球頂尖的創業加速器之一，涵蓋科學技術和生命科學等領域，為各行各業的新創公司提供良好的共贏環境和強力支援。

Berkeley SkyDeck is the startup accelerator and innovation hub at the University of California, Berkeley. By providing expert mentorship, office space, funding support, and access to a network of investors and industry experts, SkyDeck helps early-stage startups grow. Leveraging UC Berkeley's abundant resources and talent pool, SkyDeck supports entrepreneurs in turning ideas into reality and scaling their businesses. As one of the world's top startup accelerators, it covers fields such as technology and life sciences, offering a collaborative and supportive environment for startups across various industries.

• Follow Berkeley SkyDeck's Website/ FB / Linkedin.

【活動資訊 / Information】

日期：2025年01月22日（週三）
時間：19:00-21:30 (18:45 報到入場)
地點：三創生活園區 11F UniSpace
費用：免費 !

報名: 本活動採邀請審核制，2024/12/25(三)09時開放報名，額滿為止

• 官網：https://www.starrocket.io/news_list

Date: January 22, 2025 (Wed.)
Time: 19:00-21:30 (Check-in begins at 18:45)
Venue: Syntrend Creative Park 11F UniSpace
Event Fee: Free !

Registration: The adoption of an invitation-based review system. Online registration will open at 09:00 AM on December 25, 2024 (Wed.), and it will close once capacity is reached.

• Follow Starrocket's FB：https://www.facebook.com/starrocket.io/?locale=zh_TW

【如何前往會場 / How to get to the venue】

請參考三創生活園區交通路線：https://www.syntrend.com.tw/traffic.html

Please refer to the transportation to Syntrend Creative Park.

【票券說明 / Ticket Information】

• 票券類型：本活動僅提供<免費票>，每位參加者必須線上報名，憑票QR Code入場參與。
• 報名方式：請於報名時間內完成報名，並提供有效的聯絡方式，以便接收相關通知。
• 名額限制：本次活動名額有限，採邀請審核制，同公司或同單位僅受理報名2人。
• 入場方式：活動當天請攜帶個人證件，並於入場時出示電子票券以供驗證。
• 退票政策：如需取消報名，請提前通知主辦單位，逾期未通知者將列入待觀察名單。
• 票券轉讓：若因故無法參加，您可將票券轉讓給他人，但須提前向主辦單位通知變更。
• 主辦單位保留最終決定權，若有任何疑問，請聯繫三創育成基金會，感謝配合。

• Ticket Type: This event offers free tickets only. Each participant must present a ticket with QR Code to gain entry.
• Registration: Please complete your registration within the specified timeframe and provide valid contact details to receive event notifications.
• Quota Limitation: Due to limited availability, registration is subject to approval. Each company or organization is allowed to register a maximum of two participants.
• Entry: Please bring a valid ID and present your e-ticket for verification upon entry.
• Refund Policy: If you need to cancel your registration, please notify the organizer in advance. Failure to do so may result in being placed on a watchlist.
• Ticket Transfer: If you are unable to attend, you may transfer your ticket to another person. However, prior notification to the organizer is required.
• The organizer reserves the right to make final decisions. If you have any questions, please contact the Syntrend Startup Foundation. Thank you for your cooperation.