2024年，AI（人工智慧）瞬間成為顯學，網路世界的千變萬化再也不是傳說，透過AI針對大量數據進行前所未有的深入分析，可以強化人類對問題的識別與預防，工作效率因此可以大幅提昇，以常規定型特質為主的工作內容，將由AI取代執行，人類也可以把時間和精力，轉而投注於創新與戰略規劃，進而提高整體競爭力。
而在文化和娛樂領域，AI技術也正以驚人的速度，席捲我們的整體體驗與創作方式。客製化的內容推薦，讓我們可以輕易找到自己喜愛的影視作品，獲得觀影與欣賞的滿足感。AI技術可以自動生成視覺效果與特效，有效提升影視製作的工作效率，並降低製作成本。AI的語音辨識與語義分析技術，可以輕易提高字幕翻譯的速度和準確度，推動影像作品的全球發行。而透過AI對大數據的分析，音樂的生成與腳本的撰寫，也都可以迅速找到能夠深受市場歡迎的模式，大幅降低工作時間，並有效開創各種可能性。
全球公共媒體面對這波AI巨浪，也乘勢而起，站在浪尖，看得更高更遠，運用AI的新科技把媒體的公共服務推向極致，和全球觀眾建立更深刻、更有意義的連結。今年的公共電視國際研討會，就將以此為主軸，邀請全球公共媒體工作者，到現場分享運用各種AI技術推動公共服務的實際案例，同時了解什麼是負責任的AI使用，如何有效監管。
這是技術的翻新，也是作法的創新，值得公共媒體工作者參考，值得所有媒體工作者省思，更值得一起受惠於公共服務的你我，參與見證。
In 2024, AI has rapidly become a prominent field of research, and the ever-changing nature of the online world is no longer a thing of myth. Through unprecedented in-depth analysis of vast amounts of data with AI, human capabilities in identifying and preventing problems have been significantly enhanced, thereby greatly improving work efficiency. In the future, routine tasks characterized by standard patterns will be executed by AI, allowing humans to dedicate their time and energy to innovation and strategic planning, thus boosting overall competitiveness.
In the cultural and entertainment sectors, AI technology is sweeping through our overall experience and creative processes at an astonishing speed. Personalized content recommendations enable us to easily find our favorite movies and shows, providing satisfaction in viewing and enjoyment. AI technology can automatically generate visual effects and special effects, effectively improving the efficiency of film and television production and reducing production costs. AI’s voice recognition and semantic analysis technologies can easily enhance the speed and accuracy of subtitle translations, promoting the global distribution of visual works. Through AI’s analysis of big data, music creation and scriptwriting can quickly find market-friendly patterns, significantly reducing work time and effectively creating various possibilities.
Global public media is riding this wave of AI innovation, standing at the forefront and gaining a broader vision. By leveraging new AI technologies, public media services are being pushed to their peak, establishing deeper and more meaningful connections with audiences worldwide. This year's PTS International Symposium will focus on this theme, inviting global public media professionals to share practical cases of using various AI technologies to enhance public service. Additionally, the conference will explore what responsible AI usage entails and how to effectively regulate it.
This is a renewal of technology and an innovation in practice, worthy of reference by public media professionals, reflection by media workers, and participation by all who benefit from public services.
研討會資訊 About the Symposium
日期｜113年9月6日（五）
Date｜Friday, Sep. 06, 2024
時間｜14:00-16:10（13:30開放報到）
Time｜14:00-16:10（Check-in begins at 13:30 p.m.）
地點｜台灣大學霖澤館 國際會議廳（地址：台北市大安區羅斯福路四段1號）
Venue｜National Taiwan University, College of Law Conference Hall ( Address : No.1, Sec. 4, Roosevelt Road, Taipei City)
名額｜220位
Registration quota｜220 people
報名｜免費報名
Registration｜ Free registration
議程表
講者介紹
Ruth Kühn
德國之聲DW｜AI小組 資深技術經理 Senior Technology Manager & DW AI-Team
講題： 德國之聲與 AI：策略、挑戰及機會
Title: Embracing Artificial Intelligence at Deutsche Welle: Strategies, Challenges, and Opportunities
講者簡介｜About the Speaker
Ruth Kühn有著豐富的工作經驗，她曾經擔任過電視記者、大型線上專案的專案經理和產品經理等職位，目前則是德國之聲DW的技術經理，工作內容涵蓋新聞與科技層面。記者出身的她，致力於利用科技來協助記者作業，包含了管理AI技術的重大挑戰。Ruth希望業界能夠合理並負責任地使用AI，在保有新聞道德和報導品質的前提下，來提升新聞產出的效能。 她認為協助組織進行數位轉型至關重要，包括推行新技術以及調整相關流程與架構，以促進創新和效率。在本次的研討會上，她將分享自己的經驗和想法，盼能和與會人士討論如何有效利用AI來打造新聞業的未來。
Ruth Kühn has had a diverse career, starting as a television journalist, then becoming a project manager for major online projects, followed by a role as a product manager, and now serving as a Technology Manager at Deutsche Welle. She works at the intersection of journalism and technology. With her background in journalism, Ruth is dedicated to supporting journalists through the use of advanced technologies. One of the significant challenges today is managing artificial intelligence (AI).
Ruth aims to ensure that AI is used sensibly and responsibly, enhancing journalistic work without compromising ethical standards and the quality of reporting. She believes in the importance of preparing organizations for future digital challenges. This includes implementing new technologies and adapting processes and structures to foster innovation and efficiency. At the conference in Taipei, Ruth will share her experiences and insights, discussing how AI can be effectively utilized to shape the future of journalism.
Simon Staffans
瑞典公共電視SVT｜製作人 Producer
講題：使用AI製作節目：以《聖誕奇蹟》為例
Title : Producing with AI - lessons learned from producing "The Christmas Miracle"
講者簡介｜About the Speaker
Simon Staffans任職芬蘭製作公司ReThink NMS執行長，同時也擔任瑞典公共電視的製作人。在業界擁有超過30年經驗的他，曾涉略廣播和報業、紀錄片、娛樂性電視節目及VR等領域，致力於結合創新科技與當代觀眾的視聽習性。近年來，Simon大幅增加於作品中使用生成式AI的頻率，除了在北歐廣受好評的作品《F19–飛行王牌與雙重間諜》中使用AI來提升畫面品質外，更在慕尼黑兒少影展決賽入圍作品《聖誕奇蹟》中，使用AI作為創作的主要工具。
Simon Staffans is the CEO of Finnish production company ReThink NMS and producer at Swedish SVT. He has over 30 years of experience of all areas of the media industry, ranging from radio and newspaper journalism to documentaries, entertainment TV-formats as well as 360 and VR experiences. A special area of interest has always been new technologies, new audience habits and the best ways to combine the two. Over the past two years Simon’s increasingly been applying generative AI in productions, for instance enhancing the quality of the pan-Nordic success series ”F19–Flying Aces and Double Agents” as well as incorporating it as a key element of the childrens' series and Prix Jeunesse 2024 finalist ”The Christmas Miracle”
Abby Jenkins
美國公視兒童台PBS KIDS｜ 內容資深總監 Senior Director of Content
講題：深受愛戴的PBS KIDS角色：AI與兒童互動媒體的未來展望
Title : Your Favorite PBS KIDS Character: AI and the Future of Kids’ Interactive Media
講者簡介｜About the Speaker
作為內容資深總監，Abby Jenkins 帶領 PBS KIDS 的創新內容開發和跨平台策略。Abby 負責管理獲得威比獎的pbskids.org 和 PBS KIDS Games 應用程式內容，包括來自《Daniel Tiger’s Neighborhood》、《Wild Kratts》等系列的數百個教育遊戲、應用程式和互動體驗。她也與 PBS KIDS 系列的製作人合作，領導新系列格式的開發，包括原創整合遊戲和影片系列、podcast 以及實驗性互動影片。
在公共媒體工作19年，Abby 利用各種技術平台製作了多種體驗，從 AR 到語音技術，再到自適應遊戲，致力於支持有效的學習並擴大可及性。Abby 也喜歡透過 PBS KIDS 的遊戲測試計畫與孩子和家庭互動，在該計畫中，團隊與孩子們測試正在開發中的作品，為設計方法提供資訊，最大限度地提升學習和參與度。畢業於喬治城大學碩士學位，並進行了關於兒童在虛擬環境中的社交互動的研究。
As Senior Director of Content, Abby Jenkins leads innovative content development and cross-platform strategies for PBS KIDS. Abby oversees content for the Webby award-winning pbskids.org and PBS KIDS Games app, including hundreds of educational games, apps and interactive experiences for children from series like Daniel Tiger’s Neighborhood, Wild Kratts, and more. She has also led development of new series formats, including original integrated game and video series, podcasts, and experimental interactive videos, in collaboration with PBS KIDS series producers.
With 19 years in public media, Abby has produced experiences with a range of technologies, from AR to voice to adaptive games, across platforms in service of supporting impactful learning and broadening accessibility. Abby also loves to connect with kids and families through the PBS KIDS play-testing program, in which the team tests work in-development with children to inform design approaches that maximize learning and engagement. She holds an MA from Georgetown University, where she conducted research on children’s social interactions in virtual environments.
陳昀利 Dennis Chen
公共電視台PTS Taiwan | 副總經理 Vice President
講者簡介｜About the Speaker
陳昀利於公共電視服務台（PTS）擔任副總裁一職。憑藉35年豐富的專業經歷，平衡地推動業務增長與構築增強企業競爭力的組織架構。同時，在企業數據管理、數位化和變革管理方面積累了豐富的經驗，涵蓋業務流程重組、組織重構以及人員技能再培養計劃的開發。目前作為媒體產業人工智慧與數位轉型的先驅，他的職責橫跨轉播工程、資訊科技、資訊安全（資安長） 以及節目後製等關鍵領域，充分展現其在這些領域的深厚專長。
Dennis Chen brings a wealth of 35 years of professional experience, evenly split between fostering business growth and constructing organizations that enhance enterprise competitiveness.He possesses extensive experience in enterprise data management, digitalization, and change management, including business process re-engineering, organizational restructuring, and development of re-skilling programs for personnel.Currently at the forefront of AI and digital transformation in the media industry, Dennis serves as the Vice President and Chief Security Officer for PTS (Public TV Services) . His portfolio spans Engineering, Information Technology, Security, and Production, showcasing his broad expertise across these critical domains.
聯絡人：盧小姐
電話：02-26332000 *1966
信箱：yuan.lu@pts.org.tw
