台灣 x 波蘭設計論壇-AI接力・設計接棒 Taiwan X Poland Design Forum: Illustration and Graphic Design In the Coming Ai

台灣 x 波蘭設計論壇-Ai接力・設計接棒

Taiwan X Poland Design Forum: Illustration and Graphic Design In the Coming Ai Era

▍論壇簡介

聚焦於波蘭與歐洲的設計文化，探討波蘭平面設計基金會品牌塑造方法策略，深入了解波蘭豐富的插畫與設計歷史，透過不同國家間的創意思維，探索設計結合人工智慧的實踐與願景，這是一個匯集台灣與波蘭創新思維的設計盛會。為設計愛好者、專業人士和專家提供一個交流平台，洞見設計力的最新趨勢。

• 主題1｜設計，總是站在議題的浪頭上

主講人：王德明 (中華平面設計協會理事長)

平面設計是一種強大的溝通形式，通過色彩、形狀和文字等元素傳達出豐富的情感和訊息，同時也是驅動產業經濟強而有力的倡議工具。 現今的設計產業已經朝向更整合性的方向邁進，面對未來多元的產業發展，從事平面設計需具備跨領域整合及新技術應用，滲透至多元領域。透過即席演講，分享交流趨勢及觀察。

• 主題2｜創新與美學：波蘭與歐洲獨立插畫及平面設計工作室概覽 

主講人：Rene Wawrzkiewicz (波蘭平面設計基金會聯合創辦人)

本場次將介紹波蘭和歐洲地區內，創意人才發展出的各式風格、技巧及藝術觀點，觀察藝術家和工作室如何挑戰設計極限，同時藉視覺語彙突顯及保存文化認同。講座內將回顧知名獨立工作室及優秀藝術家的作品，一窺形塑當代插畫及平面設計的多樣主題、構想及方法。

• 主題3｜在無限戰局中持續升級的設計

主講人：劉大正（脈致有限公司創辦人）

AI 無限下的框架機會與其價值。
⦁ AI、Automation 趨勢解析以及可扮演的角色 
⦁ Citizen Developer 企業轉型與人材升級挑戰

⼈潮即錢潮，關注潮流⾬勢讓你出奇制勝。
⦁ 設計師不可取代的優勢 
⦁ AI 驅動精準設計思考 X 敏捷管理

與時並進，擴⼤你的⼯具箱架構創新藍圖。 
⦁ Strategic Basket助你辨識何時善用AI 
⦁ 無限戰局需要軟硬整合創造最大價值

• 主題4｜如何在AI時代保持設計師的競爭力

主講人：王俊博 (緯來電視網｜AI技術顧問)

時代變革：設計界的AI革命 
回顧媒體經驗+設計行業的演變，突顯AI技術如何在瞬息之間改變設計師的工作流 

創新之路：AI目前在設計界的定位 
基於創新擴散理論，分析AI圖像生成工具是如何蔓延開來，並成為新的創作趨勢 

掌握工具：AI圖像生成的無限可能 
解析市面上主流的AI圖像生成工具，找到最適合自己的AI創作夥伴 

藝術心，設計魂：找到你的創作平衡 
探討藝術與設計的本質區別，在情感表達和實用功能之間找到平衡 

迎戰未來：設計師與AI共舞的新紀元 
揭示AI帶來的挑戰與反思，提供實用策略，幫助設計師在這個變革的時代中站穩腳跟

▍Introduction

The event focuses on design culture in Poland and Europe. Learn how The Association of Polish Graphic Designers shapes its methods and strategies. Walk into the enriching illustration and design history in Poland. By aggregating creative mindsets from different countries, we explore practices and visions when design meets artificial intelligence. This is a design event that creative mindsets from Taiwan and Poland interact. It’s a platform for design enthusiasts, professionals, and experts to see latest design trends.

• Session 1: Design is always on the pulse of various issues

Speaker: Jerry Wang（President of Taiwan Graphic Design Association）

Graphic design is a powerful communication form. Through colors, shapes, and texts, it delivers a variety of emotions and messages. It’s also a useful advocacy to drive economies.Design industries nowadays are more integrated. Graphic design professionals are required to cross borders and learn about emerging technologies. These talks will present upcoming trends and observations.

• Session 2: Innovation and Aesthetics: Exploring Independent Studios in Illustration and Graphic Design across Poland and Western Europe

Speaker: Rene Wawrzkiewicz (Co-founder of Polish Graphic Design Foundation)

In the following presentation, we will delve into the rich tapestry of styles, techniques, and artistic approaches that have emerged from the creative minds of Poland and Western Europe. We will explore how these artists and studios have not only pushed the boundaries of design but also celebrated and preserved their cultural identities through visual storytelling.Throughout the lecture, we will showcase the works of several prominent independent studios and talented artists, providing you with a glimpse into the diverse spectrum of themes, inspirations, and methodologies that are shaping contemporary illustration and graphic design.

• Session 3: Continuous design upgrades in infinite battles

Speaker: Tenniel Liu（Founder of Exodus Solutions)

Opportunities and values within infinite AI frameworks
⦁ AI & Automation – trends and their potential roles
⦁ Citizen Developer – business transformation and talent upgrades

Traffic and cashflow: Prevail with latest trends
⦁ Why designers are irreplaceable 
⦁ AI-driven design thinking and agility management

Adapt with time and scale your toolbox for innovation roadmaps
⦁ Strategic Basket identifies best AI use cases
⦁ Infinite battles require hardware/software integrate to maximize values

• Session 4: How designers stay competitive in the AI era

Speaker: Alan Wang（AIGC consultant | Videoland Television Network)

New changes: AI revolution in design
Review changes in media career and design works, and highlight how AI technologies change design workflows in a blink.

Innovation pathways: How AI is positioned in design
Based on diffusion of innovation, analyze how AI tools popularize and become a new creative trend.

Know your tools: Infinite possibilities with generative AI
Introduce mainstream generative AI tools, and find suitable AI creative partners

Balance between art and design in the creative process
Explore fundamental differences between art and design, and balance between emotional expressions and practical functions.

To the future: A partnership between designers and AI
Reveal challenges and reflections on AI. Offer practical approaches for designers to stand firmly in this changing era.

▍12/03 (SUN) 13:30-16:30

▍論壇流程

▍Forum Agenda

▍注意事項

本活動為經濟部產業發展署（以下簡稱本署）委託台灣設計研究院辦理之活動，為告知本署個資蒐集事項與保障您的報名資料，此Accupass活動頁面報名完畢後也請另外至https://tdri.surveycake.biz/s/r102V填寫活動所需資料，感謝您的配合。

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◐2023台灣設計週◑
Taiwan Design Week

主辦單位｜經濟部產業發展署
執行單位｜台灣設計研究院
合作單位｜財團法人台北市文化基金會、松山文創園區、打開台北、Giloo紀實影音
Organizer｜Industrial Development Administration
Executive Organizer｜Taiwan Design Research Institute
Collaborative Partner｜Taipei Culture Foundation, Songshan Cultural and Creative Park, Open House Taipei, Giloo