✨活動簡介✨
身處於新消費及資訊化時代,社群媒體、網路商家、共享經濟和人工智慧等科技正經歷驚人且迅速的變革。AI人工智慧的崛起使得設計師在創作方面能夠選擇更多元的管道,然而同時也產生了被取代的擔憂。
數位化改變了藝術市場的面貌,讓藝術創作者重新思考如何善用科技,並保持個人美感與獨特性,除了追隨流行趨勢,具備創新的設計思維與策略,已成為設計師邁向未來之路的重要籌碼,嶄新的產品設計也成為提升品牌知名度的關鍵策略之一。
本次活動將邀請國際專家分享新時代品牌設計的策略與創意趨勢,藉此鼓舞產業相關人員獲得創作靈感,培養設計洞察力!
In the midst of the new era of consumption and digitalization, technologies like social media, online businesses, the sharing economy, and artificial intelligence are undergoing astonishing and rapid transformations. The rise of AI (Artificial Intelligence) offers designers a wider range of creative avenues, yet it also raises concerns about being replaced.
Digitalization has changed the landscape of the art market, prompting artists to reconsider how to make the best use of technology while preserving their personal aesthetics and uniqueness. Apart from following popular trends, possessing innovative design thinking and strategies has become a crucial asset for designers on their path to the future. Innovative product design has also become one of the key strategies to enhance brand recognition.
This event will invite international experts to share strategies and creative trends in brand design in the new era, aiming to inspire industry professionals to gain creative inspiration and nurture design insights!
🎉與談人🎉
楊佳璋- 台灣設計聯盟理事長
Chia-Chang Yang - Chairman of Taiwan Design Alliance
經歷:
樺致形象設計有限公司 創意總監/負責人
慕旭文創開發股份有限公司 創意總監
德國IF設計獎、台北世界設計之都、天府寶島工業設計大獎、台北市企業品牌創新計畫、台灣國際平面設計獎評審委員
擅長品牌形象、包裝及空間規劃、企業識別系統設計
Experience:
Creative Director/Owner at Hua-Zhi Image Design Co., Ltd.
Creative Director at Mu Xu Creative Development Co., Ltd.
Awards and roles:
Jury for the German IF Design Award, Taipei World Design Capital, Tianfu Treasure Island Industrial Design Award, Taipei City Corporate Brand Innovation Program, and Taiwan International Graphic Design Award.
Specialties:
Proficient in brand image, packaging, space planning, and corporate identity system design.

🎉國際講師🎉
Tnop Wangsillapakun-TNOP™ Design創辦人
Tnop Wangsillapakun-TNOP™ Design Founder
經歷:
可口可樂、Corbis Images 、耐克、IRENA品牌長期合作設計師
泰國蘭實大學設計學院教授
2023年台灣國際平面設計獎CI類國際評審
Experience:
Designer for brands such as Coca-Cola, Corbis Images, Nike, and IRENA.
Professor at Rangsit University's School of Design in Thailand.
Jury for the 2023 TIGDA in the Corporate Identity (CI) category.

Gerald Soto- Brand New School 2D動畫設計總監
Gerald Soto- Brand New School 2D Animation Director
經歷:
曾與Nike、美國運通、紐約時報、三星、Squarespace、Apple、Google等品牌合作
紐約視覺藝術學院的平面設計系教授
2021 Golden Pin評審
Experience:
Designer for brands such as Nike, American Express, The New York Times, Samsung, Squarespace, Apple, Google, and others.
Professor in the Graphic Design Department at the School of Visual Arts, New York.
Jury for the 2021 Golden Pin Awards.
Jury for the 2023 TIGDA in the Poster design category

🙌活動議程🙌
| 時間 | 議程 | 主講人 |
| 13:30-14:00 | 報到 | |
| 14:00-14:05 | 主辦單位致詞 | 經濟部商業發展署 |
| 14:05-14:15 | 主持人引言 | |
| 14:15-15:00 | 【專題演講】數位與設計的新道路 | 美國知名動畫設計導演 Gerald Soto |
| 15:00-15:45 | 【專題演講】互動與認同:新消費時代的品牌設計 | TNOP™ Design創辦人 Tnop Wangsillapakun |
| 15:45-16:00 | 中場休息 | |
| 16:00-16:30 | 綜合座談+Q&A | 與談人: 楊佳璋 講者: Gerald Soto Tnop Wangsillapakun |
| 17:00 | 圓滿賦歸 |
| Time | Agenda | Presenter |
| 13:30-14:00 | Registration | |
| 14:00-14:05 | Oration from organizer | Administration of commerce,MOEA |
| 14:05-14:15 | Lecturer Introduction | Host |
| 14:15-15:00 | 【Speech】A new path to digital design | Gerald Soto |
| 15:00-15:45 | 【Speech】Brand design in the new consumption era | Tnop Wangsillapakun |
| 15:45-16:00 | Break time | |
| 16:00-16:30 | Discussion+Q&A | Gerald Soto Tnop Wangsillapakun Chairman if Taiwan Alliance |
| 17:00 | Ending |






