活動簡介 About the Forum｜
本屆主題為：「創意策展、布局全球新策略」體驗經濟盛行，國際展覽大師論壇帶你深入了解如何運用創意創造展覽亮點，提升觀展體驗，創造展覽品牌價值! 本次論壇有6大主題分享，與全球展覽產業專家及指標業者一同探索創新趨勢，獲取寶貴的洞察和策略，深入剖析國際展覽產業最新解方，無論您是展覽產業之產、官、學、研專業人士或是參展商，這是您了解國際展覽大師創意，翻轉思維的絕佳機會！趕快報名參加，一同探討展覽界新觀點！(本活動為全英文演講)
The theme of 2023 International Exhibition Elite Forum is "Creative Exhibition Planning, Global New Strategies". Experience the prevailing experience economy as industry experts take you deep into understanding how to create innovative exhibition highlights, enhance the visitor experience, and generate exhibition brand value! This forum features six major topic discussions where global experts and industry leaders in the exhibition industry will come together to explore new trends, gain valuable insights and strategies, and delve into the latest solutions in the international exhibition industry. Whether you are a professional in the exhibition industry , government representative, researcher, or an exhibitor, this is an excellent opportunity for you to understand the creative ideas of international exhibition masters and transform your mindset. Hurry and register to join us as we explore new perspectives in the exhibition world! (This event will be held in English)
活動亮點 Highlights｜
【航向全球展覽新風貌：面對挑戰、邁向成功Navigating the Global Exhibition Landscape: Confronting Challenges and Achieving Success】
由英國安格斯蒙哥馬利藝術公司主席Mr. Sandy Angus帶領您探索全球展覽的新風貌！持續面對各項挑戰，克服並邁向成功！別錯過這場無與倫比的學習和交流機會！
Led by Mr. Sandy Angus, Chairman of Angus Montgomery Arts, you will explore the new landscape of global exhibitions! Continuously facing various challenges, overcoming them, and moving towards success! Don't miss this unparalleled learning and networking opportunity!
【釋放創意：整個城市變成『米蘭設計週』的展示廳 Unleashing Creativity: Transforming Milan into a Living Showroom at Milan Design Week】
讓義大利Studiolabo公司的國際業務經理Dr. Andrea Davide Cuman為您揭開『米蘭設計週』的奧秘！看米蘭設計週如何釋放創意，讓整個城市成為展覽舞台，成為獨一無二全球注目焦點！
Let Dr. Andrea Davide Cuman, International Business Manager at Studiolabo (Organizers of Milan Design Week), reveal the secrets of "Milan Design Week" for you! Witness how Milan Design Week unleashes creativity, turning the entire city into an exhibition stage and becoming a unique global focal point of attention!
【重塑大未來：全球展覽新趨勢 Reimagining the World of Exhibitions in the Recovery Period: Unveiling New Trends】
由全球展覽業協會(UFI)執行長Mr. Kai Hattendorf帶您瞭解全球展覽的新趨勢，重新塑造展覽大未來！ 帶您了解產業洞察與最新趨勢，抓住展覽業界的變革新契機！
Mr. Kai Hattendorf, Managing Director & CEO of UFI, will take you on a journey to understand the new trends in the global exhibition industry and reshape the future of exhibitions! Gain insights into industry trends and seize the new opportunities for transformation in the exhibition industry!
【創意策展力 Creative Exhibition Planning】
日本勵展公司的總裁室室長暨國際銷售與行銷總監Mr. Hajime Suzuki分享創意策展力，透過創新策展方式，提供獨特體驗，成功塑造展覽品牌! 無論您是展覽策展人員還是參展商，這場演講都能為您帶來靈感，開啟創意的大門！
Mr. Hajime Suzuki, Head of the President's Office and Chief Director of International Sales & Marketing at RX Japan, shares the power of creative exhibition planning. Through innovative curatorial approaches, he provides unique experiences and successfully shapes exhibition brands. Whether you are an exhibition curator or an exhibitor, this presentation will inspire you and open the door to creativity!
【疫後搶商機：美國活動產業之新機會 New Opportunities of the Business Event Industry in the Americas】
由美國國際展覽及活動協會學習體驗副總裁Ms. Marsha Flanagan，將為您揭示疫後的新商機，掌握展覽業的新趨勢。
Ms. Marsha Flanagan, Vice President of Learning Experiences of IAEE, will reveal the new business opportunities after the pandemic and help you grasp the emerging trends in the exhibition industry
【AI人工智慧科技於展覽業之應用 Application of AI Technology in the Exhibition Industry】
美商安普樂發公司創辦人暨CEO李健群先生，將為您介紹AI人工智慧科技在展覽業的應用，帶您開啟全新的展覽體驗。
Mr. Chien Lee, Founder & CEO of SparkAmplify, will introduce the application of AI technology in the exhibition industry, taking you on a journey to a whole new exhibition experience.
【座談會 Panel Discussion】
由中華民國對外貿易發展協會李惠玲副秘書長主持，與所有演講嘉賓共同探討復甦後參展商和參觀者的行為模式觀察，協助您了解展覽業的最新發展趨勢。
Moderated by Ms. Elina H. L. Lee, Executive VP of the Taiwan External Trade Development Council, this session will involve discussions with all the guest speakers about the behavior patterns of exhibitors and visitors after the recovery period, helping you understand the latest trends in the exhibition industry.
論壇議程 Agenda｜ (09:00 Registration開放報到/ 09:30 Admission開放入場)
關於主辦單位及執行單位 About Organizer & Implementer｜
經濟部國際貿易局Bureau of Foreign Trade(BOFT)
中華民國對外貿易發展協會Taiwan External Trade Development Council(TAITRA)
經濟部國際貿易局(BOFT) LINE friends好友募集中
經濟部國際貿易局(BOFT) Facebook
台灣國際專業展Taiwan International Tradeshows
