議程 (Agenda)：
13:30 - 14:00 | Sign in & Opening
14:00 - 14:15 | Introduction: B2B Digital Marketing Unleashed in the New Normal
14:15 - 14:50 | Key to Lead Generation Success, Ideal Candidate Profile (ICP) Defined (Case Study: Fashion Industry)
14:50 - 15:00 | Break
15:00 - 15:35 | Target Your Wish-list Customers w/ LinkedIn Ad Campaigns (Case Study: Medical Industry)
15:35 - 16:00 | Social Selling Your Way to BD Success Before Your Next Event (Case Study: Electronics Industry)
16:00 - 16:10 | Break
16:10 - 16:45 | Build Online Merge Offline (OMO) Synergies to Maximize Tradeshow ROI (Case Study: Machinery Industry)
16:45 - 17:00 | Q&A
※ Make sure to bring your laptop
講師 (Speakers)：
Chien Lee (李健群), Founder and Data Scientist, SparkAmplify, Inc.
🔍公司簡介 (Company Info):
SparkAmplify, a data-driven B2B marketing technology provider that specializes in PR automation and lead generation. Its machine learning models have analyzed over 3 million web content from 80,000+ media sources, and directs brands to the right media influencers at the right time with maximum results. Let SparkAmplify help maximize your Brand’s social proof, while you focus on telling your story to the world!
