Workshop Description
Developing an international expansion strategy is an exciting but time-consuming process for any company. It definitely requires plenty of research, planning, and communication with team members. Especially for startups, expanding the market internationally can be a key factor for success, not only to increase brand awareness but also can attract global VCs to invest. There are many successful cases of global expansion we can learn from to improve the company's market strategy and value further. On the other hand, we can learn about unfortunate cases to prevent unwanted outcomes occurred in the future.
Many factors determine which countries suit your company, from your industry and target demographic to your financial resources and long-term goals. BE Health Ventures invites 2 alumni ( AESOP & Meticuly )and 1 business partner ( Health2Sync ) to share their experience in expanding the business market worldwide and how they approve their business model works in the foreign market. The virtual workshop will be delivered remotely over two hours with Q&A Session.
Topics Covered Include
- Key metrics for the expanded timing
- Understanding the markets before preparing for overseas expansion
- Choosing the right partners and team members strategically
- Thinking proactively to plan a long-term strategy
- Overcoming the cultural differences
Guest Speakers
【BE Accelerator Alumni】
Chedtha Puncreobutr, PhD
Market Expanding: Southeast Asia & Korea
Assistant Professor Dr. Chedtha is a CTO and Co-founder of Meticuly, and he is also a professor of metallurgical and materials engineering at Chulalongkorn University. He has pioneered metal additive manufacturing and artificial intelligence for orthopedics and biomedical applications. He earned his doctoral degree in Materials Engineering from Imperial College London.
LinkedIn: https://www.linkedin.com/in/chedthap/
About Meticuly Co.: https://www.meticuly.com/
Jim Long, PhD
Market Expanding: USA
Jim Long is an Influential R&D leader and current Founder of AESOP, with more than 15 years of experience in leveraging technology to drive organizational growth, operational efficiency, and optimizing utilization of emerging technologies. He served as the R&D manager of ATMA Champ Ent Corp and the Assistant General Manager of Landrex Technologies.
LinkedIn: https://www.linkedin.com/in/jim-long-71b8a91/
About Aesop Technology: https://www.aesoptek.com/
【BE Health Ventures Partner】
Ed Deng
Market Expanding: Japan
Ed Deng is the Co-founder and CEO of Health2Sync, who graduated from the University of Virginia. Started his career in Investment Banking at Lehman Brothers. Founded Health2Sync in June 2013, dedicated to creating a digital health platform transforming chronic disease management. Prior to Health2Sync, He served as Chief Marketing Officer of Hesine Technologies.
LinkedIn: https://www.linkedin.com/in/ed-deng-048a38/
About Health2Sync: https://www.health2sync.com/tw
