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APEC Promoting Trade by Utilizing Digital Technology Webinar 運用數位科技促進貿易線上研討會

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2021.09.14 (Tue) 10:00 - 12:40 (GMT+8)加入行事曆

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The Webinar is scheduled with an aim to enhance awareness of potentialities that advanced technology has created in facilitating trade promotion and reshaping business models to achieve digital transformation, particularly in the MICE industry.
The Webinar is scheduled with an aim to enhance awareness of potentialities that advanced technology has created in facilitating trade promotion and reshaping business models to achieve digital transformation, particularly in the MICE industry.

線下活動

報名完成後出示 ACCUPASS App 中的票券即可快速入場。

實際入場相關規定以活動主辦方為主。

如何取票?
活動簡介

Note Registration is now closed, the meeting link has been sent to all verified participants. For any further inquiries, please contact us at registration@cier.edu.tw .


Please join us for the“Promoting Trade by Utilizing Digital Technology Webinar”on Tuesday, 14 September, 2021 at 10:00 am (UTC+08:00)

The webinar will be conducted in English, no simultaneous translation.

Organizer: Bureau of Foreign Trade, Ministry of Economic Affairs

Project Manager: Taiwan WTO & RTA Center, Chung-Hua Institution for Economic Research

Event held under APEC Project: Promoting Trade by Utilizing Digital Technology (CTI 07 2021S)

Sponsoring Economy: Chinese Taipei

Co-sponsoring APEC Economies: Canada; Indonesia; Japan; Singapore; Thailand

About the Webinar

The accelerated development of digital technology has diversified the ways businesses conduct trade promotional activities. This webinar aims to enhance awareness of potentialities that advanced technology has created in facilitating trade promotion and reshaping business models to achieve digital transformation particularly in the Meetings, Incentives, Conventions and Exhibition (MICE ) Industry.

The webinar is a half-day event with 2 sessions. It introduces how digital technology facilitates cross-border trade promotion, as well as the resulting challenges and opportunities in its use. It will also allow APEC member economies to share practices and policies on how to develop trade promotional tools, especially those related to the MICE Industry. The private sector will likewise share practical experiences on how digital technology leads to trade promotion and business opportunities in the context of COVID-19.

Agenda

Time

Theme and Topic

10:00-10:05

(5 mins)

Welcoming Remarks

Mr. Chih-Hung LIU
Deputy Director General, Bureau of Foreign Trade, MOEA 

10:05

Group Photo

10:05-10:25

(20 mins)

Keynote Speech: COVID, Technology and the Impact on Business Events

There has never been such a far-reaching crisis in the recent history of business events. UFI’s Regional Director in Asia will provide an overview of the devastating impact of COVID-19 on events in Asia. The session will also provide insight into how technology might reshape business events in the region as we look to the post-pandemic world.

Mr. Mark COCHRANE
Regional Director, Asia Pacific, the Global Association of the Exhibition Industry (UFI)

10:25-11:35

(70 mins)

Session 1: Policies to Promote Trade by Utilizing Digital Technology

Moderator: Dr. Xin-Wu LIN

  • Industrial Digital Transformation strategies for Trade Promotion (15 mins)
    Dr. Xin-Wu LIN
    Vice President, Director of Research Division III and Research Fellow, Taiwan Institute of Economic Research (TIER)
  • JETRO’s New Support Programs for Overseas Expansion with Digital Technology
    - Providing digital tools for regional SMEs to directly connect with overseas market -
    (15 mins)
    Mr. Masayoshi WATANABE

    Director-General, Digital Marketing Department, Japan External Trade Organization (JETRO)
  • Driving Innovation in Singapore's MICE Industry (15 mins)
    Mr. Andrew PHUA

    Executive Director for Exhibitions and Conferences at the Singapore Tourism Board (STB)
  • Promoting the Export of Indonesia Products through Digital Technology Amid Covid-19 Pandemic (15 mins)
    Mrs. Merry MARYATI

    Director of Promoting and Branding, Directorate General for National Export Development, Ministry of Trade of Indonesia
  • Q & A (10 min)

11:35-12:35

(60 mins)

Session 2: Smart MICE

Moderator: Ms. Waikin WONG
Regional Director Asia Pacific, International Congress and Convention Association (ICCA)

  • Development and Application of Digital Technology in Exhibition (15 mins)
    Mr. Jen-Chieh CHENG

    General Director, Service Systems Technology Center, Industrial Technology Research Institute (ITRI)
  • MICE in Digital Disruption (15 mins)
    Mr. Peerachai ASADACHATREEKUL

    Senior Innovation Manager, MICE Innovation & Intelligence Department (M2I), Thailand Convention & Exhibition Bureau (TCEB)
  • SMART MICE, SMART MONEY - Where is the industry heading? (15 mins)
    Mr. Justin PAU, General Manager, Asia at Swapcard
  • Q & A (15 mins)

12:35-12:40

(5 mins)

Closing Remarks

Ms. Antonia MEI
CTI representative of Chinese Taipei
Director, Multilateral Trade Affairs, Bureau of Foreign Trade, MOEA

Please note: This agenda is subject to change.


Note

  1. After confirmation of acceptance, the Webex Meeting links and password to the webinar will be emailed upon successful registration. The password will be attached to a confirmation email and in reminder sent 3 days before the event.
  2. Participants are requested to strictly observe the webinar schedule and encouraged to log in 15 minutes before the starting time and indicate their name and economy (eg. Chinese Taipei_Sherry YANG). 

注意:主辦單位保有審核報名者資格的權利,請正確並完整填寫報名資訊,若遇主辦單位無法辨識您所輸入內容之情形,將不予通過報名。

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財團法人中華經濟研究院

APEC Promoting Trade by Utilizing Digital Technology Webinar 運用數位科技促進貿易線上研討會

2021.09.14 (Tue) 10:00 - 12:40 (GMT+8)

活動地圖

台灣台北市Chinese Taipei

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