**IMPORTANT: Registering for these events on Accupass is free. Please see below for the step-by-step to follow.
Prodedures :
1) Register on Acupass
2) We will email you payment instructions after you register.
3) After the payment is received, we will send you the link to the workshop.
All Hands is proud to present its first workshop series, in which we will strive to help entrepreneurs, employees, people managers, and other leaders build their skill sets and grow as professionals. Our first set of two workshops focus on branding and will be especially useful for entrepreneurs, CEOs, marketers, solopreneurs and freelancers.
06/19 - Brand Discovery - in the Branding series, will help you understand how to build a full-fledged brand. This workshop is designed to help you understand how to define, find and clearly communicate with your target audience.
As companies, marketers, and service providers, we often believe we inherently know who our target audience(s) is, what our brand “should” sound and look like, and where our company fits in the marketplace in relation to other brands and companies in the space. However, the real life application of our brand across marketing, merchandising, customer service, and other touchpoints often result in a fraying or diluting of our brand messaging. This workshop will help companies and leaders stay the course and stay on-brand.
Through this interactive step-by-step process, we will work on
- Defining Target Audience archetypes
- Establish the personality and voice of your brand
- List the qualities and benefits of your brand
- Work on a positioning statement
Agenda (June 19):
11:00 Welcome and workshop presentation
11:30– 12:30 - Workshop part A
12:30– 13:00 - Break
13:00– 15:00 - Workshop part B
The cost for each individual workshop is NT$2000 per person and includes 1 FREE tickets for a future All Hands Networking event (NT$300 value).
