[This class will use English as its language]
Does content could really help in enhancing the customer experience?
The answer is yes. If CX is the road, content is the driver that drives audience perspective. We don’t want customers to be satisfied with one purchase only, but the big goal is to convert them into a lifetime brand advocate. This is where content plays its role. Content also makes us engage and understand more about our users' needs, which is the heart of CX practices. This class will help you to understand what are the strategy to enhance your customer experience by using a strong content strategy.
With Alice Tong (Head of Marketing APAC, Content Solutions, at The Economist), we will share some insights on:
How to measure user engagement on the platform
How to define which content would ease customer experience and suitable for their platform (video, article, chatbot, etc.)
How to build a content strategy that could improve customers engagement
The essential do’s and don'ts of creating strong contents
What Will You Get?
Full practical insights and skills from the Expert
Speaker's presentation material
E-certificate
This Class is Suggested for:
Marketing Professional
Content Creator
Content Marketer
UX Content Writer
UI/UX Enthusiast
Brand Manager
SEO/SEM Associate
