[Glints - GEC International Series] Branding Workshop: Creating A Rock-Solid Creative Concept

[This class will use English as its language]

Developing a creative concept - and turns it into a brief - is more strategic than you think. It is not about putting direction and information about what you want. It is about understanding and capturing audiences’ interests, needs, emotional state, and transforming them into creative manifestations that help you reach business goals. It is estimated that our brain has between 60,000 – 80,000 thoughts a day, so the brief and the strategy is really important to help you narrow down your ideas and find several ones that suit your vision.

With Axel Widjaja, Head of Creative Planner at Vidio, we will share some insights on:

Session 1: Know the Story You Want to Tell (Saturday, 20th March 2021 / 10:00 - 12:00 (GMT+7))

1. Understanding the “why” and the problem:

   • Understanding your company vision, mission and value

   • Setting Key message of Your Story

2. Understanding who you’re talking to:

   • Audience research & analytics

   • How to discover the unknown

3. Turning insights to Persona

4. What makes a good brief

5. Step-by-step guide to brief-making

6. Highly-effective brief examples (case-studies)

Session 2: From Brief to Ideas (Saturday, 27th March 2021 / 10:00 - 12:00 (GMT+7))

1. Finding ideas and inspiration

2. How to do idea brainstorming (generate-present-expand-evaluate)

3. How to ensure the “effectiveness” of your idea (Idea-testing)

4. Best practices for idea implementation

*Between Session 1 & 2 there will be a take-Home Assignment (will be presented during the second session and expert will give the feedback)

What Will You Get?

1. Full practical insights and skills from the Expert

2. Practice session with evaluation from mentor about how to create a rock-solid creative concept!

3. Speaker's presentation material

4. E-certificate

This Class is Suggested for:

• Junior to Mid Level Creative Professionals

• Account managers in ad agencies who bridges clients need and the creative team

• People who is interested in these roles:

  • Brand Strategist

  • Branding & Marketing

  • Brand & Communication

  • Creative director

  • Creative designer

  • Videographer

  • Art director