[Glints - GEC International Series] Marketing Workshop: Time to Embrace Performance Marketing!

[This class will use English as its language]

A comprehensive term for advertising programs and online marketing where advertisers pay only when a specific action occurs, that is Performance Marketing. The main goal is to push a specific consumer action such as a click, lead or sale and when the goal has been completed, you paid. However, performance marketing can be quite complex because it requires analytical knowledge and skills before they optimize their marketing strategy. On the other hand, Performance marketing has some plus point that supports marketers to make data-based decisions and maximize their campaigns. Hence, as a marketer, even though it’s not easy to do performance marketing it could support to elevate your marketing strategy.

With Sabilla Mazaya, Country Digital Marketing Indonesia, IDP Connect (London), we will share some insights on:

Session 1: How To Get Started With Performance Marketing 

1. Understand the benefits of measuring Performance Marketing 

2. How Performance Marketing Works

3. Performance Marketing Channels:

             - Native and Sponsored Advertising

             - Social Media Advertising

             - SEO and SEM 

             - Affiliate Marketing 

4. Performance Marketing Tools 

5. Gathering Performance Marketing Data:

            - Website Traffic

            - Social Media Growth

            - Keywords Research

            - Purchase Funnel 

            - Measure ROI

6. Analyze Performance Marketing Data

7. How to Create a Data-driven Gameplan Strategy (e.g. optimizing media buying strategy)

Session 2: Hands-on Marketing Performance Analytics 

1. Practice from a case study on how to create a data-driven gameplan strategy

2. Feedback

What Will You Get?

1. Full practical insights and skills from the Expert

2. Practice session with evaluation from mentor about how to create a rock-solid creative concept!

3. Speaker's presentation material

4. E-certificate

This Class is Suggested for:

• Marketing and Brand Professionals who want to level-up their marketing strategy 

• Agencies who need to learn how to create an impactful data-driven campaign/marketing  strategy

• Marketing and Data Analyst who need to learn how to analyze their data to create a great strategy 

• People who interest in these roles:

  • Performance Marketing Specialist

  • Digital Marketing Specialist

  • Marketing Analyst

  • Marketing Strategist 

  • Brand Strategist 

  • Brand Manager