Partnership is a tricky concept, it can either help you to reach your goals, or drag your business down instead. The value of partnership relies on how our business could find our match and make sure the collaboration can lead to open doors to multiple opportunities and benefits for both parties. However, the process could be quite challenging and needs an organized plan. Otherwise it will cause any relationship problem and wasted effort. In this class, participants will learn how to do marketing partnership and analyze the risk and benefit of each partnering.
With Homa Babababashi (Head of Commercial Operations at foodpanda), we will share some insights on:
- How to set goals and expected outcome for the partnership
- Choose the right partner depending on the stage of the business
- How to assess potential partners
- Basic negotiation and relationship management skill
- How to measure the success of the partnership strategy
- Gain insight from other cases of successful marketing partnerships
What Will You Get?
Full practical insights and knowledge from the Expert
Speaker's presentation material
E-certificate
This Class is Suggested for:
- Junior level Partnership Professional
- Marketing Professional
- Sponsorship Professional
- Business owner
