In a hypercompetitive business environment, getting help from other parties that have “stake” in the same interest is highly important. These relationships build networks that develop credible, united voices about issues, products, and/or services that are important to your organization. However, getting trust and support from powerful stakeholders can become tricky and must be done strategically. A deep research and communication-based approach is needed to successfully attract, and most importantly, engage your most impactful stakeholders.
With Agung Yudha (Director of Public Policy, Indonesia & Malaysia at Twitter), we will share some insights on:
Step-by-step guide to perform Stakeholder analysis, including:
Research
Identification of needs, risks and opportunities
Prioritization
etc.
How to craft a communication strategy and “sell” ideas to stakeholders
Know different strategies to implement to engage a different kind of stakeholders
How to increase visibility & reputation in front of the stakeholders
How to build trust and avoid the negative impact of office politics
This class is suggested for:
Communication professionals who needs to optimize their stakeholders management initiatives
NGO professionals who wants to learn how to educate public and communities about an issues they concern about
Managers & Leaders who are seeking to enlarge their scope of expertise
Professionals who has interest in these fields:
Government Relations
Government Affairs
Stakeholders Management
Public Relation
Public Affair
Corporate Communication
Corporate Social Responsibility
Media Relation
Social & humanitarian activism
In this class, you will get benefits:
- E-certificate
- Speaker’s deck
- Knowledge and skills directly from well-curated experts
