MC blends all the communication tools (marketing, advertising, public relation, etc) to give the maximum impact. It standardizes every form of communication that our business does, from brand guidelines, until how the customer services communicate with end-users directly. The cost and effort needed will be reduced and the plan will be more efficient. As similar messages get delivered into different channels, it will develop trust, loyalty, and a sense of attachment among customers.
In this class, you will learn how Integrated Marketing Communication strategy is implemented in different functions in your business and achieve better marketing results with Dipashree Das, Marketing, Leading OTT Content Platform we will also share some insights on:
- Fundamental knowledge of IMC framework and how it works.
- Understanding drivers and barriers in IMC implementation.
- How to identify IMC strategic options.
- How to define buyers persona and segmentation.
- How to conduct market Research and Brand Insights.
- How to create a powerful story for your brand.
- How IMC is integrated for following purposes: Media planning & advertising, Sales promotioN, Brand Visibility, Public relation activities, and Direct communication.
- Understanding integrated metrics and measurement.
What Will You Get?
- Full practical insights and knowledge from the Expert
- Speaker's presentation material
- E-certificate
This Class is suggested for:
- Junior - Mid-level Brand and Communication Professionals.
- Marketing Strategist.
- Product marketing professionals.
- Brand strategist.
- Communication Strategist.
- Entrepreneurs.
