Understanding the market is fundamental in making the right decision for business growth, to apply the relevant approach to the right audience despite uncontrollable external forces that have failed thousands of businesses. Market research frameworks can help clarify this understanding.
The 5C (Company, Customer, Competitor, Collaborator, Climate) is one comprehensive framework that distills the complexity of markets into 5 areas of insights, incorporating online and offline quantitative and qualitative tools. In this class, you will learn how to effectively: Collect data for the 5C framework using these tools, Analyze and apply the insights in your business, and using the case study from some of the big brands operating in Southeast Asia.
With Bagas Danara, Senior Market Analyst at Grab Singapore we will share some insights on:
Understand the 5C framework to do effective market research.
Determine the right research method based on their goals.
Know the tools and techniques used for research such as surveys and analytics.
The right way to process qualitative and quantitative data.
How to turn findings into insights into business decisions.
What Will You Get?
Full practical insights and knowledge from the Expert
Speaker's presentation material
E-certificate
This Class is Suggested for:
Junior to Mid-level Professional in these fields: Market Research, Market Analysis, User Research, Consumer Research, Consumer Insights, Product Marketing, Product Research & development
Marketing Enthusiast
Small business entrepreneurs
