Whether you’re part of a business, non-profit organization, or a community there will always be an issue you want to get the public to be aware of. While marketing communication goal is to create demand for what the company offers, the public relation goal is to build a shared perspective (about a product, social issue, or anything) and build further relationships with the audience. By having a well-managed relationship with your audiences, it will be easier to create change and bring more impactful results you want to achieve. However, to create a such large-scale change, a certain strategy design is needed.
After the class, participants will be able to develop communication strategy to raise awareness about a specific issue. With our expert, Agung Yudha (Director of Public Policy & Philanthropy, Indonesia & Malaysia at Twitter) we will share some insights on:
The key factors to successfully increase public awareness
Understand the framework for campaign development
How to do research on an issue that is going to be published
How to select the other stakeholders (media and communities) that can help you to implement the campaign
How to craft a key message of an issue that will change public perspectives
How to design an effective outreach strategy & activities through local and social media
How to monitor and evaluate the campaign strategy
What Will You Get?
Full practical insights and knowledge from the Expert
Speaker's presentation material
E-certificate
This Class is Suggested for:
Professionals who needs to raise public awareness about issues related to their business, organizations or communities
NGO professionals who wants to learn how to educate public and communities about an issues they concern about
Professionals who has interest in these fields:
Communication Management
Public Relation
Public Affair
Marketing communication
Branding & Communication
Community Development
Media Relation
Social & humanitarian activism
Terms and Conditions:
The event will be held on 08th January 2021
Soundcheck will start at 18:50 (GMT+7).
The class will start at 19:00 (GMT+7).
Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
This class will use English as it’s language.
If you bought the bundle ticket, please inform your partner(s) email address to fadilah@glints.com.
You may contact our customer hero at fadilah@glints.com for further assistance.
