[GLINTS EXPERTCLASS INTERNATIONAL SERIES x Go Mobile]
Digital Media Buying: Goal Setting, Measurement, and Analysis of Results
The digital landscape is getting more vast and complex, there are so many choices of media you can choose to promote your business. In reality, this doesn’t make any marketing strategist or media buyer easier to decide the most suitable platform for their strategy.Determining the best combination of media platforms based on the budget and campaign goals can be the main challenge. Media planning also requires a comprehensive understanding of your audience segment, since it is crucial for the effectiveness of the decision making process. Without a great effort in conceptualizing and maintaining, this strategy will only cost a certain amount of budget without any impactful result.In this class, you will learn how to do media planning in a strategic way and implement the right media buying.
What will you learn?
- How to set the right goal for each placement
- How to conduct research to understand their behaviour toward each media
- How to develop creatives that engage users
- The best way to track and monitor the effectiveness of all placements
- Budgeting Strategy
- How remarketing works and why it is effective
- DIfference between each type of remarketing
- Things to consider before taking remarketing as a strategy
- Step-by-step guide to remarketing
Who is it for?
- Mid-level Marketing Professionals
- Performance marketing manager
- Performance marketing specialist
- Digital marketing specialists
- Media Buyer
- Marketing Enthusiast
- Marketing Strategist
- Mixed-media marketing
- Product Marketing
What will you get?
- Full practical insights from the Expert
- Speaker's presentation material
- E-certificate
TERMS AND CONDITIONS:
- The event will be held on 23rd September 2020 at 17.00 - 18.30 (GMT+8)
- This class will be conducted in English
- The class will start at 17.00 (GMT+8)
- Please provide us with your valid full name and email address. We will send the Zoom link through your registered email
- You may contact our customer hero at hi@glints.com for further assistance.
