如何利用品牌設計增加品牌力

(活動將以中文進行)

📌簡介:

說到品牌設計，許多人立刻想到的是為品牌「畫logo」、「選顏色」和「挑字型」，但品牌設計是一門能協助企業增加商業效益的學問，協助品牌用系統性的方式有效建立和管理品牌形象。品牌設計除了整合視覺識別、數位體驗、文案、包裝、陳列與空間的設計，為品牌傳遞價值與樹立明確的形象。並藉由不同的品牌接觸點帶給消費者一致的感受，以感性的方式讓人產生好感並留下印象。說了這麼多，還不如直接來參加8月4日於林口新創園所舉辦的講座，活動中將會邀請紅點設計獎台灣代表-鄭雯瑄分享，甚麼是品牌設計，以及如何使用它，增加品牌識別及品牌價值。

👨‍🏫講者:

德國紅點設計獎台灣代表-鄭雯瑄

🕵‍♂講者介紹:

紅點設計獎台灣官方代表及獨立顧問。曾任臺灣紅點設計有限公司執行總監，及臺北紅點設計博物館經理。近年專注於紅點品牌的在地價值管理，並協助紅點設計獎於大中華地區之業務發展。透過紅點每年揭露全球產業與設計演進趨勢，推動台灣企業導入創新與設計思考。早年在台灣及英國受教育，返台後於台灣設計中心(現設計研究院)服務，辦理國際展會與交流活動。任職品牌顧問業期間，協助科技、食品、百貨、金融集團旗下品牌定位策略與設計發展。專長為：品牌管理、策略規劃、設計管理、趨勢觀察、策展與設計博物館營運。

🏢地點: 

林口新創園A6 18樓 1801B室 (新北市林口區仁愛路二段502號)

📋議程: 

(This event will proceed in Chinese)

📌Introduction:

When it comes to brand design, many people immediately think of "designing a logo", "selecting color" and "choosing fonts" for the brand, but brand design is a knowledge that can help companies increase business benefits and assist brands in a systematic way. In addition to integrating visual identity, copywriting, packaging, display and space design, brand design conveys value and establishes a clear image for the brand. Through different brand touch points to bring consumers a consistent feeling, make people feel good and leave an impression. Having said all that, it’s better to come directly to the lecture held in Linkou STARTUP TERRACE on August 4th. The event will invite Red Dot Design Award Official Representative Taiwan- Ms. Joy Cheng to share, what is brand design, and how to use it to increase Brand identity and brand value.

👨‍🏫Speaker:
Red Dot Design Award Official Representative Taiwan- Ms. Joy Cheng

🕵‍♂Speaker introduction:
The official representative of the Red Dot Design Award in Taiwan. Former executive director of Taiwan Red Dot Design Taiwan, Ltd. and manager of Red Dot Design Museum Taipei. In recent years, she has focused on the local value management of the Red Dot brand and assisted the business development of the Red Dot Design Award in the Greater China region. 

Ms. Joy Cheng was educated in the United Kingdom in her early years. After returning to Taiwan, she served in the Taiwan Design Research Institute to handle international exhibitions and exchange activities. During her tenure in the brand consulting industry, she assisted in the brand positioning strategy and design development of technology, food, department stores, and financial groups. 

Her expertise is brand management, strategic planning, design management, trend observation, curation, and design museum operations.

🏢Venue: 
Startup Terrace (Rm. 1801B, 18F., No. 502, Sec. 2, Ren’ai Rd., Linkou Dist., New Taipei City 244, Taiwan (R.O.C.))

📋Agenda:
13:30-14:00 Registration
14:00-14:10 Opening remark
14:10-15:00 How to use brand design to enhance brand value
15:00-15:20 Q&A
15:20-16:00 Networking