@Ground Zero: Market Planning & Strategy for Startups at @the Hive Taipei is bringing together veteran freelance designers, writers, developers and entrepreneurs to share their knowledge and resources.
Whether you have a business idea you’re looking to validate or you’re ready to begin planning your go-to market strategy, this workshop will provide information and a framework on how to evaluate your business from a growth marketing perspective.
In this workshop, we will cover:
Vision & Validation – Learn how to tell if your idea will generate revenue and how to gain validation.
Customer Development & Segmentation – Find the customers that are looking for your product and how to reach them.
Go-To Market Planning – Create an effective marketing message, understand and find your customer acquisition channels, setting and measuring growth goals.
📆 Date: 19 June Friday
🕒 Time: 7-9 pm
📍Where: The Hive Taipei
About the Speaker
Li-Jay is a brand marketing strategist, digital marketer, and web developer. Currently she consults with brands and entrepreneurs on brand building, digital marketing, business and marketing strategy while working on her MBA from the University of Illinois, Urbana-Champagne focusing on entrepreneurship and global business. She also serves as a mentor for MOX/Chinaccelerator and Techstars Taiwan, to support Taiwanese startup founders in their marketing strategy.
