Growing a localized business is easier said than done, with many diverse aspects to be taken into consideration. That's why we're bringing you this exclusive webinar featuring Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, who has identified effective localization strategies for international user growth with 7+ years of experience.
Register via : https://www.growthmarketer.academy/webinar/airbnb-julian#register
What will you learn in this webinar?
- Why Localization Matters to Growth
- Content Translation for Optimized Localization (and why it’s harder than you may think)
- 8 Considerations and Approaches to Good Localization
- Anything You Ask Him
Julian Leung, Ex-Product Localization Manager of Airbnb, APAC will share actionable insights and best practice on how to optimise localization with lessons from Airbnb, covering comprehensive approaches to:
- Translating contents beyond texts
- 8 common dilemmas of product localization
- Understanding a foreign market
- Prioritizing what to localize
- Conducting experiments to validate gut feelings
- Navigating between sets of diverse values to achieve optimized localization
You'll come to understand why localized contents and approaches are essential to growth, and come away with actionable tactics that'll show you how to grow your business with localization.
Join now to learn about how to grow with localization!
Register via : https://www.growthmarketer.academy/webinar/airbnb-julian#register
