***The safety and health of participants is always our top priority. Due to the COVID-19 wroldwide outbreak, the Minsitry of Culutre and Taipei Book Fair Foudnation have together decided to cancel the 2020 Taipie International Book Exhibition and this training program.
We would like to thank you for you support, and sincerely apologize for any inconvenicence cuased.***
Maximizing Impact
Making the most of content and IP for business and audiences
This year’s TIBE Frankfurt Publishers Training Programme will take a hands-on approach to two fundamental areas of publishing: Marketing and Licensing. Prolific speakers from different international publishing markets will share valuable insights.
In the Marketing sessions the training will look at what today’s customer journey looks like and what publishers can do to make sure their books are discovered by readers on- and offline. In the Licensing session, participants will learn how to maximize book IP and explore business opportunities beyond the page.
TIME
- Session 1 / Monday, May 6, 09:00-12:00 / Entry at 08:30.
- Session 2 / Monday, May 6, 14:00-18:00 / Entry at 13:30.
- Session 3 / Tuesday, May 7, 14:00-17:45 / Entry at 13:30.
ENTRY
Please bring your business card.
Identification card required for borrowing interpretation device.
VENUE
Conference Room 3, Taipei World Trade Center Hall 1
LANGUAGE
English/Chinese, with simultaneous interpreting.
Themes
Program Schedule
Session1 - MARKETING: Finding Your Readers and Customers
May. 6(Wed) | Topic | Speaker |
9.00-9.10 | Opening and Welcome | |
9.10-10.00 | The New Customer Journey: Turning Data Into Insights Analytics tools are flooding publishers with performance data on their campaigns. But data is just numbers until you turn it into actionable insights. How can data be used to optimize marketing plans and sales strategies? | Noel Murphy Commercial Director Granta Magazine, UK |
10.00-10.45 | Using Metadata to Sell Books Whether print or digital, any consumer looking for a new book relies on metadata. The proper use of metadata has never been more important for discoverability and sales. How can you use meta data to best describe your books and make them searchable? A look at best practice in using key words and classification. | Ute Nöth Head of Social Media Carlsen Verlag, Germany |
10.45-11.00 | Coffee & Tea Break | |
11.00-12.00 | Case Studies of Digital Marketing Campaigns A presentation of successful marketing campaigns that used data to adjust campaigns and reach the right readers. | Ute Nöth Head of Social Media Carlsen Verlag, Germany |
Session2 - MARKETING: Reaching Your Readers and Customers
| May. 6(Wed) | Topic | Speaker |
14.00-14.10 | Opening and Welcome | |
14.10-15.00 | Digital Partners: How to Work With Bloggers and Social Media Influencers Working strategically with bloggers and social media influencers helps publishers reach new and niche communities. How can publishers benefit from bloggers? | Ute Nöth Head of Social Media Carlsen Verlag, Germany
|
15.00-15.45 | Building a Bestseller with Social Media Customers are increasingly discovering their books online and reaching them there can be challenging for publishers. How can you break through the online noise? | Noel Murphy Commercial Director Granta Magazine, UK
|
15.45-16.00 | Coffee & Tea Break | |
16.00-17.30 | Workshop: “Getting Your Book Discovered! How to Build an Online Marketing Plan Together with experts from the fields of trade, academic, children’s and magazine publishing, participants of the training will have a chance to test their skills and develop a marketing plan. | Noel Murphy Commercial Director Granta Magazine, UK & Ute Nöth Head of Social Media Carlsen Verlag, Germany
|
17:30-18:00 | Presentation of Workshop Results | |
Session3 - LICENSING
May. 7(Thu) | Topic | Speaker |
14.00-14.10 | Opening and Welcome | |
14.10-15.00 | Maximizing Your IP: How to Turn Your Book Into New Business Opportunities In this session, the speakers will look at how to establish a global licensing programme, how to pitch titles and formats to potential partners and truly maximize IP. | Laura Nevanlinna CEO Ferly, Finland |
15.00-15.45 | Book-to-Screen: The Opportunities for Publishers This session will look at how publishers can work with agents, streaming platforms and studios to get their books adapted for the small and big screen. What are the key things to considers in a pitch? What content works best? | Pier Nirandara Director of Development, International Content Columbia Pictures/Sony Pictures Entertainment, U.S.A. |
15.45-16.00 | Coffee & Tea Break | |
16.00-17.30 | Workshop: New Business Opportunities and How to Pitch Your Project During this session, participants will have the possibility to join a workshop on licensing and pitching conducted by our speakers from the session 3. We will divide the participants into small groups and let them work on their licensing programmes and pitches. | Laura Nevanlinna CEO Ferly, Finland & Pier Nirandara Director of Development, International Content Columbia Pictures/Sony Pictures Entertainment, U.S.A. |
17.30-17:45 | Presentation of Workshop Results | |
*The Organizers reserve the right to modify the program.
Speakers
Laura Nevanlinna is the Co-Founder and CEO of Ferly, an Entertainment and Brand building company with an in-house publishing and licensing agency based out of Helsinki, Stockholm, Vancouver and Los Angeles.
Nevanlinna was born in Helsinki and studied history & journalism. She started her career by working as an editor in several Finnish publishing companies, including Bonnier, in non-fiction, educational, children’s and edutainment publishing before setting off to start and head the publishing division of Rovio, the gaming company behind the Angry Birds phenomenon. Her Rovio years allowed for her to expand from the physical into digital publishing and gaming as well as learn the ropes of the licensing industry and animation.
Ferly was founded in 2017 buy former Rovio executives. The company’s mission is to tell stories to kids and teens on various platforms and build 360 brands spanning from animation to publishing, from licensing to gaming. In the past few years Nevanlinna and her team have created and helped develop and license numerous children's properties including Momolu, Angry Birds, LOL Surprise, Masha and the Bear globally.
Noel Murphy has worked in the book trade since 1991, starting at Waterstone’s where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and working and is now Commercial Director of Granta Publications. He is married with three children and lives in Cambridge.
Pier Nirandara is a film executive at Sony Columbia Pictures with a focus on international content for US adaptation. Prior to that, she represented book to film rights at ICM Partners, where she helped set up numerous film and TV projects across the industry. Pier began her career as Thailand’s youngest author when her first novel, “The Mermaid Apprentices,” was published at age 15 to commercial and critical success. As Brand Ambassador for the Bangkok Metropolitan/UNESCO, she has spoken at TEDx events, schools, and literary festivals. Pier serves as a judge for writing competitions, is a recipient of the Outstanding Youth Award, and has been shortlisted for the ASEAN Young Writers Award. Her works have sold over 100,000 copies in multiple languages.
Ute Nöth graduated from Leipzig University of Applied Sciences and has worked in various fiels of the German book industry. For a selfpublishing startup she organized public relations; as a project manager for a magazine publisher she was responsible for developing apps and online acitivities. After beeing a freelance consultant for digital marketing she started 2016 at Carlsen Verlag, one of Germanys biggest publishing houses, and has since than been responsible for social media and influencer marketing.
How to take part
Please register via the following link: https://www.accupass.com/go/2020TIBExFBFen
Should you have any questions, please contact:
Cecilia Chien, 02-27671268 #107, cecilia@taipeibookfair.org
