No longer seeing great performance on your Facebook campaigns?
Want to move faster than your competitors by exploring another untapped but highly profitable advertising channel?
Ready to master another proven advertising channel for performance that you can introduce to your boss or clients?
In this 4-hour workshop, you will discover the opportunity behind YouTube advertising and the exact steps to take in order to create a profitable campaign for your business.
You will be learning from Wayne Liew, Head of Advertising at Mindvalley, who manages and oversees a seven-figure monthly ad spend on YouTube. The work of his team has also been featured on Think with Google.
Regardless of the performance that you are seeing with your current advertising channels, this workshop will unlock blueprints for YouTube advertising that you can use right away to boost leads and sales for your business..
In just 4 hours, you will master:
- The exact steps to set up a profitable YouTube ad campaign.
- How to pick the right targeting for your own campaigns.
- The template to create a winning video ad for your business.
- How to navigate Google's complicated advertising dashboard and focus on the most important numbers for your campaigns.
….. and many more.
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Who Should Attend This Workshop?
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- Ecommerce business owners
- Small and medium business owners
- Digital marketers
- Startup founder
- Agency owners
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Workshop Content
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0900 | REGISTRATION & NETWORKING
0930 | INTRODUCTION
+ Who is Wayne?
+ Why YouTube Advertising?
+ How is YouTube as an advertising platform different from Facebook?
+ Which products / services are suitable for YouTube Advertising?
+ What is the type of ad campaign you should run on YouTube?
1030 | YOUTUBE ADS TARGETING
+ What are the best targeting options for YouTube Ads?
+ What are the best practices with different targeting options?
+ How to set the right bids and budgets for your first YouTube Ads campaign?
+ What are the steps to be taken in order to setup a YouTube Ads campaign?
+ How to find the top keywords, channels and videos to target?
1200 | BREAK
1215 | CREATING YOUR OWN VIDEO AD
+ How to create a video ad that fits your budget and performs on YouTube?
+ What are the elements to include in your video ads for YouTube?
+ What are the tools you can use to help creating your first YouTube ad?
1245 | METRICS AND OPTIMIZATION
+ What are the metrics to pay attention to when optimizing a YouTube campaign?
+ How to optimize and scale your YouTube campaign?
+ How to troubleshoot a non-performing campaign?
1310 | Q&A & WRAP UP
1330 | WORKSHOP ENDS & NETWORKING
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About The Facilitator
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Wayne Liew is the Head of Advertising at Mindvalley.
He oversees and manages a 7-figure monthly advertising budget with a strict KPI around generating positive returns for the company.
The team's ability to generate a triple-digit growth on YouTube with a very positive return on ad spend (ROAS) scored a case study on Think with Google a few months ago: https://www.thinkwithgoogle.com/intl/en-apac/ad-channel/video/mindvalley-inspires-action-youtube-thinking-creator/
Prior to Mindvalley, Wayne was leading the operations team of a mid-sized agency in Kuala Lumpur. He was also part of the founding marketing team of Lazada Malaysia.
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Join The Workshop & Watch Your Business Grow
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✔ We insist on small class sizes! Our Facilitator will ensure that every participating members is taken care of and 1-to-1 coaching is much more efficient in the workshop.
✔ Customised content — After many rounds of conducting, researches and on the ground experience, our facilitator has customised the content with the implementation exercise that enable the participating member absorbs the learning quickly and apply it on their business effectively.
What's Your Investment?
How much is the ineffective digital ads costing you? Getting engagements that don't lead to conversions?
I looked around and many of the bootcamps that teach this stuff costs RM2000 to RM3000!
My tell-all workshop will be just RM699
Why so low? Because we're just starting out and feedback matters. Who knows? We may raise the price for the next workshop.
If you register now, you can take advantage of our early bird pricing at just RM299. Limited to FIRST 5 sign ups only.
Learn what most digital marketers learn in years in just one day.
Date: 15th June 2019
Time: 9:30AM – 1:30PM
Venue: WORQ UOA Business Park, Subang
*Light refreshments provided.
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BONUS - The Entrepreneurial Learning Community
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One of the most amazing things that we have developed - an online entrepreneur community. A digital group where like-minded people can learn new skills, knowledge sharing and communicate with other entrepreneurs and potential business partners. All our workshop and event participants are entitled to join the community for FREE.
