Savvy UX Summit 2017 國際使用者體驗高峰會

企業數位升級不可或缺的關鍵新戰力 - 使用者體驗

【 Savvy UX Summit 2017 國際使用者體驗高峰會 】

過去一家好的企業，一定具備好的產品（Product）、好的服務（Service）以及好的解決方案三個面向，如今面臨人工智慧、大數據環伺的數位網路行銷 4.0 時代，什麼將成為企業數位轉型的成功關鍵？答案就是好的「使用者體驗」（User Experience）。科技始終以人為本、與人互動。 

好的「使用者體驗」，不但可為企業帶來品牌忠誠度高的使用者及客戶，對於企業「價值再提升」（Value-repromotion），更能建立更高的競爭門檻。國際知名行銷研究機構 Forrester 的研究報告指出，有 89% 的使用者表示，當其使用產品感到不悅時，多數人會放棄並選擇使用競爭對手的服務。更進一步有 97% 的人表示，好的使用體驗會決定其是否購買一項產品或服務。

在 VR/AR 虛擬擴增實境產業，我們提及「Audience Experience 觀眾體驗」，在銀行、保險、航空及旅遊產業，我們提及「Customer Experience 顧客體驗」，而在電子商務、金流等線上服務，我們則常提及「Online Experience 線上體驗」。在各種產業不斷提升其「體驗」以增進使用者對品牌及其企業的喜愛及忠誠度，我們該如何因應並為自己的企業做好數位轉型？ 

【 Savvy UX Summit 2017 國際使用者體驗高峰會 】將於 2017年12月8日於台灣台北萬豪酒店舉行，本次高峰會榮幸邀請到來自全球數個國家橫跨北美、亞洲及歐洲，於銀行、電子商務、教育、物聯網、VR/AR 等產業大放異彩的使用者體驗專家顧問群。講者群中，有被譽為英國 VR 虛擬實境教父、奧地利使用者體驗協會副主席、加拿大電子商務巨擎 Shopify 體驗總監、IBM 愛爾蘭設計總監、及德國慕尼黑大學人機互動博士候選人、西班牙 Fjord (艾森哲) 服務設計總監、前美國 Fortune 500 企業使用者體驗總監等，首度匯聚來台，將與您面對面交流分享、剖析各種「體驗」設計及案例！ 

歡迎產、官、學各界，企業負責人、高階經理人、主管及相關領域學者們一同參加，更深入的瞭解企業、政府轉型的創新關鍵。 

【邀請對象】

本高峰會誠摯邀請企業負責人、高階經理人、各管理階層主管、教授、及政府部門管理階層等共襄盛舉。

【票價】

本活動票價包含萬豪酒店當日午宴歐式自助餐、下午茶餐點、大會紀念品、及中文即時口譯服務（口譯設備須攜帶身份證/駕照/健保卡等任一證件抵押）。

【主辦單位】

本高峰會由 UXTesting 和 SavvyUXer 聯合舉行。 UXTesting 提供遠距使用者體驗測試平台服務，以資料分析為基礎，替企業在其應用或網站上提供客觀的用戶數據。SavvyUXer 為企業和 UX 設計人員 / 研究人員提供獨特的媒合平台，促進互動並協助彼此創造新的產業機會。身為貢獻並致力於提升使用者體驗產業之先驅，我們深知了解使用者體驗的重要性，希望能夠幫助更多企業了解並學習，進而提升產業競爭力。

【注意事項】

1. 大會官網：http://www.savvyuxsummit.com/
   Facebook 活動頁：https://www.facebook.com/events/346954862393183/
2. 主辦單位保有調整議程及活動內容之權利。
3. 大會全程皆以英文進行，屆時會提供中文同步口譯 ; 若有口譯設備的需求可於報名時預約登記，現場報到請攜帶身份證/駕照/健保卡等任一證件抵押索取。敬請密切注意大會活動通知。

【購票須知】

1. 本活動委託活動通代為處理退款事宜，依退款規則辦理。如需申請退款請於活動票券有效結束日前8日辦理，並將酌收票價10%退票手續費，逾期恕不受理。
2. 如何辦理退款請參考 : http://support.accupass.com/knowledgebase/articles...

Savvy UX Summit 2017
Be Experienced in Experience!

In the past, a great enterprise always has a good product, good service, and a good solution. As internet marking 4.0 faces AI, big data, what can be the key for enterprise digital transformation? The answer is User Experience. From the beginning, technology has focused on humans and interactions with humans. 

Good user experience can not only help enterprises bring in customers and clients with a high brand loyalty, it can establish a higher competition threshold. According to Forrester, an internationally well known marketing research institution, 89% of users said that when using a product that caused them to be unhappy, many people chose to stop using it and choose a competitor’s services. Furthermore, 97% of people expressed that a good user experience can determine whether or not one buys a product or service. 

In the virtual reality/augmented reality industry, we think of audience experience. In the airline industry, the tourism industry, banking, and insurance, we think of customer experience. In e-commerce, capital investment and other related industries, we think of an online experience. In all different industries, there is constant mention of the word “experience” to enhance the user's’ loyalty and happiness with the brand. How do we respond to this to make sure our own company has a successful digital transformation? 

Savvy UX Summit 2017 will take place on December 8th, 2017 in the Taipei Marriott Hotel. For this summit, we have the pleasure to invite user experience professional consultants in the banking, e-commerce, education, IoT, VR/AR fields from all across the globe spanning North America, Asia, and Europe. In the list of speakers, one has been dubbed the VR influencer of the UK. Some others include the Austrian User Experience Association vice president, the experience director for the Canadian e-commerce hit Shopify, the design director for IBM Ireland, a human-computer interaction PhD candidate from the Ludwig Maximilian University of Munich, the Spanish Fjord service design director, a past American Fortune 500 enterprise user experience director, and more, all of which are gathering in Taiwan to meet with you face to face and to analyze different types of design problems and cases. 

We welcome people with different professional backgrounds, enterprise managers, supervisors, and scholars in related fields to attend for a better understanding of a key digital transformation that is occurring in different fields.

Event Website: http://www.savvyuxsummit.com/
Ticketing Website: https://www.accupass.com/go/savvyuxsummit

【Who is the host?】

The summit is held jointly by UXTesting and SavvyUXer. UXTesting offers a remote user experience testing platform that offers companies objective user data on their apps or websites and SavvyUXer offers enterprises and UX designers / researchers a unique UX only platform in which to facilitate interactions. As both contributors to the UX community, we recognize the importance of user experience and hope to help people grasp a better understanding of what it is and how it can help your company.

【Precautions】

1. Official Website : http://www.savvyuxsummit.com/
   Facebook Event Page : https://www.facebook.com/events/346954862393183/
2. Savvy UX Summit 2017 reserves the right to change rules and conditions.
3. We provide simultaneous interpretation for all the talks, please bring your ID card or passport to get earphones.

【Terms and Conditions】

1. Ticket purchases and refunds are handled through Accupass' ticketing system. All refund requests must be submitted 8 days prior to the start of the event. For each refund processed, a 10% handling fee will be charged. No refunds will be given one week prior to the event.
2. For details on refunds, please consult the terms posted on : http://support.accupass.com/knowledgebase/articles...
   
   

Co-organizer • 協辦單位

Community Partner • 社群夥伴

Partners • 合作夥伴

12/07  Pre-Party • 會前派對

Speakers+Volunteers+Invitation Only

12/08  Schedule • 議程

Speakers • 講者介紹

Aldrich Huang

UXTesting / CEO & Co-founder
SavvyUXer / Founder
Savvy UX Summit / Main Organizer

Aldrich Huang，UXTesting 的聯合創辦人之一，是 SavvyUxer 的主要發起人，也是此次 Savvy UX Summit 的大會召集人。Aldrich 在科技法律、業務發展以及用戶體驗等多個領域擁有多年的豐富經歷。Aldrich 堅信，更卓越的使用者體驗，能為你帶來更開心的用戶。

Aldrich Huang is an entrepreneur, a co-founder of UXTesting, his first startup, founder of SavvyUxer, as well as organizer of the Savvy UX Summit. He has worked in the field of legal, business development, and customer experience for several years, and he firmly believes that better user experience will bring joy to your users.

Christophe Mallet

Somewhere Else / Co-Founder

Christophe 為 Somewhere Else 的共同創辦人，過去八年間專注於虛擬實境、擴增實境及混合實境科技 (VR/AR/MR) 科技。在音樂及虛擬實境產業八年的豐富經驗後，開啟他個人的專業職涯，協助企業在 VR/AR/MR 產業，建立品牌、顧問及創新服務。 

與三星電子、Three Mobile 及愛迪達等知名跨國企業合作的經驗上，Christophe 成功協助企業成功建立在時尚、零售及娛樂產業的優質形象，當然，亦是透過虛擬實境的體驗拉近顧客及品牌間的關係。 

除此之外，Christophe 是一名虛擬實境 VR 的部落客及 Uni-VR think Tank 的核心成員，被譽為歐洲 VR/AR/MR 實境產業重要的靈魂人物之一。

Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). 

After 8 years spent between digital strategy consultancy and music events and VR studio Exzeb, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.

Working with the likes of Samsung, Three Mobile and Adidas, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. 

Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD. 

Diego Dalia

Fjord / Senior Service & Interaction Designer
UXcamp Dublin / Co-founder
SDN Ireland Local Lead

Diego Dalia 目前為 Fjord 西班牙部門的服務與互動設計師負責人，且是都柏林 UXcamp 和 SDN Ireland Local 的創辦人。

Diego 過去多年生活於義大利、中國、荷蘭、捷克及都柏林，為一位具跨國經驗的服務設計、互動設計專家，其曾在包含醫療照護、人力資源、自動化服務及休閒旅遊等產業，設計數位產品及服務，致力於開發給使用者創新的體驗。 

一直以來，Diego 活躍於使用者體驗及服務設計領域，身為都柏林 UX Camp Dublin 和愛爾蘭服務設計社群的共同創辦人，每月固定在愛爾蘭舉行線下社群聚會及分享，推廣 UX 及服務設計。

Diego is a designer with a background in Service & Interaction Design. So far he have lived, studied and worked in Italy, China, the Netherlands, the Czech Republic and in Dublin. During his career, Diego have served in a broad range of roles, designing digital products and services in several sectors, including healthcare, human resources, and the automotive and travel & leisure industries. 

He is passionate about designing interactions, delivering new experiences to users, and developing new systems for products & services.

He is a passionate ethnographer and he love travelling. he try to enrich himself by discovering and learning new things about the places he visit, especially the sociocultural aspects, including music and food. Diego is actively involved in the UX and Service Design communities. In Ireland, he co-organize the monthly Dublin UX meet-up. He cofounded the first UX Camp Dublin ( http://uxcampdublin.com/) and the Irish chapter of the Service Design Network (https://www.service-design-network.org/chapters/sdn-ireland-building).

Florian Lachner

CDTM (University) / UX Researcher & Management team member
LMU Munich / Doctoral candidate

Florian 現為慕尼黑大學人機互動學科的博士候選人。其專長是以數據驅動分析不同跨文化中的使用者體驗設計。 

Florian 也在慕尼黑大學及慕尼黑工業大學聯合創立創新創業學程（CDTM）擔任管理階層，透過結合不同背景之學生，連結各大企業、新創公司對接之實習及專案合作，以務實的角度切入企業中，激發學生創新的思考。合作對象包括空中巴士、BMW、 PwC、Vodafone 、西門子等知名跨國大企業。

Florian is doctoral candidate at the Human-Computer Interaction Group of the LMU Munich. His research is about data-driven approaches in UX design with a particular focus on the investigation of cultural differences. At CDTM, he is part of the Management Team.

Jacinthe Ricard

Shopify / Product Manager

Jacinthe 目前是 Shopify 的產品經理。Shopify 是一個全球執牛耳的多渠道電子商務平台，支持著超過 50 萬企業家及品牌。 

結合建築、設計和商業訓練，她探索並以新方向來詮釋和理解用戶體驗。透過多元洞察力，使她能夠從人力和技術的角度來解決複雜的可用性問題。 Jacinthe 與設計師、內容策略師、研究人員、開發人員以及 Shopify 用戶合作，創造出影響著全球商家生活型態的工具。

Jacinthe is a Product Manager at Shopify, the leading multi-channel commerce platform that supports over 500 thousand entrepreneurs. 

Bringing together architectural, design and commerce training, she explores new ways to define and understand the user experience as a whole. Her diverse insight allows her to solve complex usability problems from both a human and technical standpoint. 

Collaborating alongside designers, content strategists, researchers, developers as well as Shopify users, Jacinthe create tools that meaningfully impact the lives of merchants around the world.

Johannes Robier

youspi / CEO
World Usability Congress (WUC) & UXWorldTour / Chair
UXPA Austria / VP

Johannes Robier 為奧地利使用者體驗及易用性之顧問公司「youspi」的創辦人，以及「世界易用性大會 World Usability Congress」的主席和創始人。其合作對象包括紅牛（Redbull）、西門子（Siemens）、飛利浦（Philips），安智銀行（ING bank）等許多知名跨國大企業。過去設計之產品曾獲得「NASA」年度產品的殊榮。

目前亦擔任使用者體驗專業協會（UXPA）的奧地利副主席一職，為歐洲重要的使用者體驗專家顧問之一，並在奧地利三所大學擔任講師。

Johannes Robier is founder of the UX & Usability agency youspi and Chair of the World Usability Congress. He developed the NASA product of the year. In addition he is lecturer for UX at three different universities in Austria.

Jared Huke

Daito Design Group / CEO
University of Texas at Austin / Lecturer

Jared 為全美著名之使用者體驗專家顧問之一，協助許多大企業以使用者中心思維設計來進行流程優化。過去與眾多美國知名大企業合作，包含埃克森美孚、蘋果電腦等，將企業從原有繁瑣的流程及低效率的狀態改造以手機使用為中心的新型態，提升為現代且高效率工作狀態。 

目前 Jared 在德州奧斯丁成立 Daito Design，也在世界知名學府 UT Austin 德州大學奧斯丁分校擔任設計學院之講師。以更優質的服務及科技創新思維，進一步服務包括物聯網、穿戴式、車載裝置、能源等領域業者。

Jared Huke helps the enterprise mobilize their workforce with a blend of contextual mobility and predictive User Centered Design. With a focus on utility, he has led teams into the darkest corners of corporate infrastructure to bring these large companies to the modern, mobile world. He returned to Texas to launch Daito Design in the recent wave of technology innovation around Internet of Things, wearables, and mobility.

Naveed Ratansi

Mobile UX London / Founder
Start-ups in London / Expansion Manager

Naveed 為英國倫敦「移動使用者體驗」( Mobile UX London, MUXL) 之創辦者。MUXL 是一個在使用者體驗、產品、移動和設計領域從事經驗創作者和創新者的社群。其組織每月固定舉辦活動，並有一年一度的年度使用者大會以及設計 Hackathon，並且 Google、Orange、Aviva、KPMG 等大企業均為其合作對象。

Naveed founder MobileUXLondon (MUXL), a community of experience creators and innovators working in UX, Product, Mobile, & Design. He organises monthly events, an annual Conference as well as a Design Hackathon. Partnering with companies such as Google, Orange, Aviva, KPMG among others.

Rohini Gosain

IBM (IBM Design) / Design Lead
Dublin UX meet-up / Co-founder
UXcamp Dublin / Co-founder

Rohini Gosain 是 IBM 愛爾蘭首都都柏林的設計主管，深覺設計如同下雨雨滴跳動般的有趣！迷戀於持續以用戶為關鍵，並創造最有效之設計和技術迴圈。 

Rohini 是一位有著九年設計經驗之滿腔熱情的設計師，主要涵蓋 Visual / UX 設計和平面設計。她在多年的工作經驗中扮演多種角色，例如 UX / Visual Design Lead 和設計顧問，客戶包括美國（Amplify），歐洲（包含 ICLEI、英國高級委員會及不同的廣告，設計與營銷等各領域公司 ）和印度（Adobe，聯合國）。 

Rohini 的設計作品集結廣泛的藝術、設計、技術和認知項目，涵蓋了全面的人力資源、教育、能源和可持續發展。現在 Rohini 正在 IBM 設計部門中，藉由認知計算設計來解決人才招募之解決方案。

Rohini Gosain is a Design Manager at IBM Studios Dublin, having as much fun designing as it rains! Her constant fascination has been with creating the most efficient circuits of Design and Technology, with the user as the key.

A passionate designer with 9 years of design experience primarily encompassing Visual/UX Design and Graphic Design. Her major work experience spans USA (Amplify), Europe (ICLEI, British High Commission, Different Advertising, Design & Marketing Ltd.) and India (Adobe, United Nations) in various roles like UX/Visual Design Lead and Design Consultant.

Rohini’s design portfolio spans a wide spectrum of art, design, technology and cognitive projects. These cover verticals like human resources, education, energy and sustainability. She is currently exploring design solutions for cognitive computing in the talent acquisition space.

Yuwei Fu

Fu Interactive / Founder
Fantasy.co / UX Lead

Yuwei 為美國著名獲獎無數的使用者體驗設計師之一。協助過多種產業客戶，其中包括網站、手機應用程式、內部營運系統、遊戲、電視產業，更專業於易用性、創新、設計思考及管理等領域。

在目前的設計生涯中，曾任職多間世界頂尖排名的設計顧問公司包括 R/GA、SapientNitro、Method 及 Fantasy Interactive，更為世界五百大企業公司發展使用者體驗部門及顧問服務獲得許多國際類獎項，其中包括 Emmy Award、a Cannes Lion 及多個 FWA 獎項殊榮。 此外，身為 AEDA (Asia Experience Design Association) 亞洲體驗設計協會的核心成員，Yuwei 持續針對使用者行為進行研究，更參與每週的線上廣播秀，訪問來自全球頂尖的設計師及藝術家。

Yuwei Fu is an award-winning Lead User Experience Designer, working across web, app, operation system, game, TV, kiosk, and installation in various industries. Usability, creativity, design thinking, management and collaboration are his core capabilities. 

During his design career, he has worked at world-class digital agencies including R/GA, SapientNitro, Method, and Fantasy Interactive. He developed UX for Fortune 500 companies and won several well-known awards including an Emmy Award, a Cannes Lion, multiple FWA Awards and more. 

In addition, as a board member of the Asia Experience Design Association, he studies user behavior and presents his expertise in presentations and online. He oversees a weekly live broadcasting show, The Accent Studio, where he interviews outstanding international designers and artists.