活動內容 : 演講分享

臺灣的首都臺北是美食文化豐富的城市 ，每天匯聚有數以萬計的人在這裡品嚐各式美味的餐廳、小吃。品嚐美食一直以來都是在台北生活重要的體驗之一，人們透過食物交流情感、維持健康、滿足味覺、感受心靈上的愉悅。然而，近年來危害健康的食物流入市面導致食安問題不斷。

這次藉由2016臺北世界設計之都的機會，Continuum 與 IxDA Taiwan合作了「Taste of safety, Taste of Home-食在安心，家的味道」企劃案，從現代人最重視的食品安全問題及生態永續議題切入，對台北年輕上班族群和每日為家人把控飲食的媽媽進行了深度的使用者研究，嘗試探究臺北人的飲食習慣。

團隊成員深入了受訪者的生活環境，透過用戶畫像、用戶旅程圖等工具，將研究資料進行了深入的分析，再將洞察轉化為觀點，進而為臺北上班族建構出一個真正體現「食在安心」的健康飲食供需系統。

你是不是也在這四種典型的態度中呢?

該如何建立起無憂飲食環境呢？我們逐一發散的思考了以下問題：

1. 有些上班族偏向自煮，有些喜愛外食，對於不同的人來說，他們在“吃”的整個流程中有哪些接觸點會影響他們的選擇？

2. 家人朋友會不會互相影響，從而成為一起健康食的動力？

3. 如何將台灣本地農夫種植的安心食材與上班族平時的飲食習慣連接起來?

4. 如何降低上班族選擇可使他們飲食時感到安心食物的屏障?

想知道最後的解決方案是什麼嗎?
想知道Continuum實際工作，從問題假設->前期訪談->資訊彙整->提取收斂->解決方案，如何運用設計方法的呢?

歡迎和關心飲食的朋友，帶著你們的想法一起來喔~

講者：Josie Wang
Design strategist | Continuum

Josie With multidisciplinary background in Business design ,Industrial & Commercial Design. She has 7 years work experience including product market strategy, user study, visual design, brand identity and trend study. Worked with different field corporate and company brand, she strives to understand client's needs and translate those needs into experiences. She's help client get better by offering a broad and fresh perspective on their business. To achieve this aspiration She has shifted her career field to be exposed to different kind of project or brand. She feel confident her diverse and multi background can be of great value to the client. When she study in Milan worked with Crea International one of Italy branding consultant & Retail design company. Focus with benchmark research, this experience to approached more international and different fields of project and brand. Josie accumulated solid experience during her study in Domus Academy to know how consulting strategy agencies operated creative strategic approach to help their client needs and how they use their methodology that drives and adds value to business.

Achievements and Skills:
．Coca-Cola ‘Entrepreneurship Through Design’ scholarship by Domus Academy 
．O.I.T Achievement Award by Oriental Institute of Technology
．O.I.T Final Project Monograph of Contest – First Place by Oriental Institute of Technology
．Jin-Yi Award Creative Design Competition Gold Award by Photovoltaic Technology Center