90年代出現直到現今變翻天的數位革命，使文化創意開始跨越時空，參與者可以透過文化呈現技術與創作者互動。在數位化的推波助瀾下，文創行銷格局視野更加遼闊，呈現方式更多元。越世代數碼及市務傳訊有限公司董事總經理馬維業先生，在此節會分享當中的整合重點暨港澳區行銷心得。
Mr. Rex Ma, Managing Director of iGen6 Digi-Marcom Limited,
will be sharing his insights on the recent challenges being faced by the
cultural & creative industries as well as integrated marketing showcases in
Hong Kong and Macao. Rex will also exemplify the values of some innovative and
integrated online business models & the key tactics to achieve the market
goals.
