Lavigne Fong, ex-Country Manager of KKday Hong Kong, Macau & Vietnam will share actionable tactics on referral marketing. Being a niche in growth, the impact of partnerships & affiliates can often be underrated. Nonetheless, a solid partnership & affiliates strategy means a higher ROI/ROAS to e-commerce, not only acquiring quality leads that are more likely to be converted at a lower marketing cost, but nurturing them into REAL customers with brand referrals.
That's why we're bringing you this exclusive webinar featuring Lavigne, who has identified effective user acquisition and conversion strategies with proven 300%+ YOY revenue growth.
In this webinar, she'll be sharing how she managed to grow the traffic of KKday.com to over 7 digits, where 42% was by referral. In depth, she will demonstrate how partnerships and affiliates can be applied to every stage of AARRR funnel. What’s more, she'll illustrate with her KKday experience, where you'll learn how she leveraged joint promotions, API, affiliates/blogs, marketplace and O2O to reach the milestone. You'll come to understand why key partnerships & affiliates pillars are essential to growth, and come away with actionable tactics that'll show you how to grow your business with referral.
Time｜27 Feb 20 (Thu) 21:00-22:00
Language ｜English will be used mainly in presensation wheareas Mandarin, Cantonese and English will be used in Q&A.
