Brand Psychology
7/5 Tuesday 8-9:30pm
7/12 Tuesday 8-9:30pm
7/19 Tuesday 8-9:30pm
Brand Psychology 品牌心理學
Bryan來自愛爾蘭名校三一學院，專長就是行銷心理學，這堂課Bryan要帶領大家解析“品牌”的力量，第一堂課Bryan要介紹教授Robert Cialdini的經典作品 ─ “影響力六大原則”，此原則被廣泛用於商業、政治、人際互動等等社會活動，我們的系列課程也將奠基於此原則之上。第二堂課Bryan要帶著大家進行案例分析，看看各大知名品牌是如何地在消費者心中建立自己的形象。最後一堂課要從世界走回台灣，台灣有哪些成功的品牌呢? 他們是如何做到呢? 我們又能從中學到甚麼?
本課程難度為中高級，Bryan另外有開設中級課程“行銷心理學”，兩門課程沒有先後順序，歡迎大家依照自己的興趣、程度以及時間安排來選擇適合自己的課程。Bryan來自愛爾蘭，曾在都柏林與中國從事教學的工作，今年Bryan來到台灣定居，他說很開心有機會能夠與台灣朋友分享他對心理學的體會，另外Bryan也喜歡閱讀、彈吉他和練習中文。
Class Introduction 課程介紹
Class 1
The first class will focus on the 6 psychological factors of influence as outlined by Professor Robert Cialdini. This will be a broad discussion of the psychology of influence with a few examples of how they can be applied. Students will be encouraged to identify instances of the use of these 7 factors by companies they know. Future classes will build on these basic principles as we look at other aspects of marketing in more detail.
Class 2
In class 2 we will begin our discussion of branding. We will talk about just why branding is so important and in what industries it is most essential. We will look then at a few examples of brands and discuss our perceptions of each. From here we will begin to explore just how companies give us these perceptions. This will include a discussion of the psychology of colour and fonts and the creation of ‘brand personality’.
Class 3
In the third class we will use what we have learned to analyse how Taiwan itself is branded. We will look at the Taiwan brand created by the Taiwan Travel Bureau, including the logo, slogan, images and tune developed to sell Taiwan to potential travellers. Finally, we’ll explore the limits of branding and branding mistakes to avoid by looking at some big brands that have failed.
報名
限6人，4人以上報名才開班，3堂課程共NTD1080元，場地低消另計，Pillow Cafe的低消為一杯飲料NTD100元。小班教學所以不提供補課還請見諒，如果有任何問題歡迎你聯繫我，我是助教林少杰:) 這是我的Line: pommfiro2
課程難度
本課的難度為中高級，詳細的分級說名請見連結。
關於MyDearTeacher
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